About the role
We're looking for a Meta Ads Specialist to run paid social across our internal brands. You'll know what's working, what isn't and what we should try next. You won't design the ads yourself, but you'll come up with ideas with the team and tell our designers and content creators what we need.
What you'll do
Plan, launch and optimise Meta campaigns across several brands
Test recent Meta formats and features - we are looking for someone who's up to date with new techniques and algorithm, but also not scared to try recent things!
Grow spend while keeping cost per lead where it needs to be
Brief new ad ideas and use the results to decide what to test next
Set up and look after the pixel, Conversions API and event tracking
Report on spend, lead quality and return
Work with the sales team to get better quality leads
About you
You've managed Meta budgets of $200k+ per month
You know what makes a good ad and can explain it to others
You're confident with tracking, attribution and data, and can work out what's gone wrong when numbers drop
You care about results and own them
You can start straight away (preferred)
Nice to have
Experience in finance, lending or lead generation
Experience with Google Ads or TikTok Ads is a plus but not required
Experience linking ad data to a CRM and sales results
What we offer
Competitive salary + super
A say in strategy, and a team that acts on good ideas fast
Modern office in Collingwood
About us
We're a group of business lending brands based in Melbourne, including Axle Capital and Kapio. We help Australian small businesses get the funding they need to grow, and Meta is one of the main ways we reach them.
Must have valid, unrestricted working rights in Australia. No visa sponsorship available.