Digital Marketing & Communications Coordinator

Just Better Care is Australia's largest franchised provider of in-home aged care and disability support. We support older Australians and people with disability to live independently and with dignity, choice and confidence. Our national brand is powered by locally owned franchises delivering care across communities nationwide.

We are looking for a Digital Marketing & Communications Coordinator to join our growing national Marketing team. This role is ideal for an early to mid-career digital marketer with a strong interest in SEO, content creation and internal communications.

You will play a key role in protecting and growing Just Better Care's national SEO performance, while working closely with franchisees to develop localised, search-optimised content that supports business growth. You will also manage a twice-weekly internal newsletter for the franchise network.

Key Responsibilities

- Create, optimise and maintain website content to improve organic search performance
- Develop local SEO content in collaboration with franchise owners
- Consistently implement best practice SEO structure
- Use SEO tools such as Ahrefs and Screaming Frog to identify gaps, opportunities, keyword trends and structural enhancements
- Monitor SEO performance and ensure content remains current and utilises all available enhancements




- Maintain accurate directory listings across Google Maps and industry directories
- Produce and distribute a twice-weekly franchise eDM
- Source content from internal stakeholders and coordinate approvals
- Ensure all communications align with brand guidelines and tone of voice
- Support broader digital marketing and communications initiatives

Skills & Experience

- Experience creating digital content with a working knowledge of SEO fundamentals
- Strong written communication and editing skills
- Ability to manage multiple priorities and deadlines
- Experience working with internal stakeholders and external partnersExperience using a CMS (Kentico or similar is desirable)
- Experience with Mailchimp or another email marketing platform
- Familiarity with Ahrefs, Screaming Frog, Google Analytics or similar tools
- Understanding of website performance and digital metrics
- Australian work rights required for this position

What we offer

- Hybrid working flexibility after probation
- Supportive, collaborative team workplace
- Exposure to national brand marketing and local execution
- Purpose-driven organisation making a genuine impact

If you're passionate about digital marketing and you're experienced with SEO and content writing, we'd love to hear from you.

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📌 Digital Marketing & Communications Coordinator (Manly)
🏢 Just Better Care
📍 Manly