We Are Different is hiring a PR Account Executive.

Not just to deliver great campaigns, but to help shape culture through them.

We're an independent, multi-award-winning earned-first creative agency building culturally sharp ideas for brands like Fujifilm, Jack Daniel's, Spotify, Hinge, HelloFresh and more.

We're looking for a PR Account Executive to join the team and help deliver ambitious work that earns attention in culture.

This is a role for someone who loves media, understands culture and is excited to drive results with work people want to talk about. You should be familiar with the fundamentals of PR and be ready to step up, take on more responsibility and build your skills across integrated PR campaigns.

What you'll be doing:

- Helping lead delivery of integrated consumer campaigns across PR, social, influencer, events and more
- Managing media and creator sell-ins, building strong relationships and story angles to drive results
- Mining culture for client insights and story opportunities
- Writing media materials, campaign narratives and client communications to a high standardli>
- Managing campaign logistics, timelines and reporting across multiple accounts
- Mentoring Interns and helping elevate the team's craft

What we're looking for:

- 1-2 years' experience in consumer PR or integrated communications (agency preferred)
- Excellent media relations skills and a genuine understanding of what makes stories newsworthy
- A strong writer who can adapt across media pitches, client documents,



campaign ideas and social content
- Curious about culture, trends and the conversations shaping brands today
- Highly organised, proactive and comfortable managing multiple priorities
- Someone who takes ownership, thinks ahead and enjoys working collaboratively
- Ambitious to keep learning and develop into a future PR leader

What you'll get:

- The opportunity to work on culturally relevant, award-winning campaigns for leading brands
- A genuinely team-oriented independent agency environment with direct access to learning opportunities and senior leadership
- Exposure to integrated work across PR, social, creators and creative strategy
- Genuine career growth opportunities within one of Australia's fastest-growing independent agencies
- Access to our three proprietary people programs:
- Coaching Culture – Every team member has access to executive coaching, helping build confidence, sharpen judgment and foster leadership at every level.
- Culture Club – Drawing on counter-culture movements, this program immerses teams in creative spaces to provoke different thinking, strengthen collaboration and deliver culturally resonant work.
- Different Academy – Combining hands-on learning and live client briefs, this program embeds learning directly into day-to-day operations.

Admin:

- Sydney-based
- Hybrid working model, typically three office days a week
- Full working rights required

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📌 Public Relations Account Executive (Sydney)
🏢 We Are Different
📍 Sydney