Hype DC is Accent Group's premium, limited and exclusive sneaker retailer. With almost 25 years as one of Australia’s leading premium sneaker destinations, Hype DC continues to deliver a curated world class assortment of sneakers to our customers. Here at Hype DC, we are obsessed and committed to our people, our team and our customers are at the heart of what we do. As a key sneaker destination, we strive to deliver memorable experiences, a high-performance culture and operational excellence.

What if your next career move gave you the opportunity to lead two of Australia’s most recognisable footwear brands?

We’re looking for an ambitious, commercially driven and people-focused Area Manager to lead our store portfolio across Adelaide, spanning both Platypus and Hype DC.

This is more than a multi-site retail role. It’s an opportunity to influence two unique brand experiences, develop a talented network of Store Managers and play a key role in driving the performance and culture of our South Australian business.

You’ll have the autonomy to make an impact, the support of an experienced leadership network and the opportunity to grow your career with Accent Group, one of Australia’s leading retail groups.

If you’re energised by people, performance and possibility, this could be your next big move.

About The Role

As Area Manager, you’ll take ownership of a portfolio of Platypus and Hype DC stores across Adelaide, partnering closely with your Store Managers to create high-performing teams and high-performing businesses.

You’ll be the leader who connects the bigger picture to what happens on the shop floor, translating strategy into action, turning challenges into opportunities and creating an environment where people are empowered to succeed.

No two days will look the same.

One day you might be coaching a Store Manager through their next leadership milestone, the next you could be analysing regional performance, visiting stores, driving a commercial opportunity or bringing a new brand initiative to life.

You’ll be at your best when you're out of your comfort zone, surrounded by great people and chasing the next opportunity to grow.

What You'll Do

- Lead and inspire a portfolio of 8–10 stores across Adelaide, spanning Platypus and Hype DC.
- Take ownership of regional performance, driving sales, KPIs,



profitability and operational excellence.
- Build strong partnerships with your Store Managers, coaching and challenging them to become exceptional leaders.
- Develop a high-performance culture where people feel empowered, accountable and motivated to achieve their goals.
- Analyse store and regional performance, turning data and insights into clear actions and opportunities.
- Celebrate success, recognise great performance and create momentum across your region.
- Drive effective rostering, wage management and labour productivity in line with business expectations.
- Identify and develop future talent through coaching, succession planning and career development.
- Build a strong leadership pipeline by creating meaningful development opportunities for your teams.
- Ensure every store delivers an exceptional customer experience and represents its brand at its best.
- Maintain high standards across Visual Merchandising, stock management, operations and compliance.
- Ensure all stores operate in accordance with OH&S; requirements, policies and legislation.
- Work collaboratively with your broader leadership network to bring national strategy to life at a local level.

Who are we looking for? We’re looking for someone who doesn't just manage stores, they lead people. You’ll Bring

- A minimum of 2 years’ Area Manager or multi-site leadership experience in a high-volume retail environment, ideally within footwear, fashion or lifestyle.
- A proven ability to lead, coach and inspire multiple Store Managers and high-performing teams.
- Solid commercial acumen and the ability to understand what the numbers are telling you, and, more importantly, what to do about them.
- A track record of delivering sales, KPI and operational results.
- A genuine passion for people development, leadership and building exceptional culture.
- The confidence to have the tough conversations, celebrate the big wins and bring energy every day.
- A curious, adaptable mindset,



you're always looking for a better way to do things.
- The ability to balance strategic thinking with being hands-on and visible in your stores.
- A willingness to travel across your Adelaide portfolio as required.
- A genuine passion for footwear, streetwear and the culture behind our brands.

Why Accent Group? This is your opportunity to join a business where retail is in our DNA, our brands have a strong identity, and our people are at the heart of everything we do. As part of Accent Group, you’ll have the opportunity to build your career across a portfolio of some of Australia’s most recognised footwear and fashion brands. What’s in it for you?

- Competitive package including base salary, car allowance and tools of the trade.
- Performance-based incentives with an attractive bonus structure.
- 40% team discount across Accent Group brands including Platypus, Hype DC, Vans, Skechers and more.
- Access to our Employee Benefits Program, including discounted gym memberships and health insurance.
- Ongoing leadership development, training and career opportunities.
- Opportunities to attend national leadership conferences and events.
- A vibrant, inclusive and energetic culture where your ideas, ambition and leadership are valued.
- The opportunity to work across two distinctive brands, broadening your commercial and leadership experience.
- A national network of retail leaders who will challenge, support and celebrate you along the way.

Ready for your next challenge? If you’re looking for a role where you can lead at scale, develop incredible people and make a genuine commercial impact, this could be the opportunity you've been waiting for. Bring your ambition. Bring your leadership. Bring your love of footwear

Your next chapter starts here.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.

The Accent

Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

📌 Area Manager - Platypus & Hype DC Adelaide
🏢 HYPE DC Pty
📍 Adelaide