About us

At CareSuper, we believe we're Super Together. As a profit-to-member super fund with over 620,000 members and $64 billion in assets, we're passionate about helping our members retire with confidence. We're growing fast and looking for our next superhero to join us on this exciting journey.

Digital Platforms & Product Lead

This newly created role combines product leadership, digital platform expertise and business analysis to ensure our technology investments deliver measurable value for members, marketers and the broader business. You'll play a key role in the implementation of SitecoreAI and lead the selection and introduction of a new engagement platform.

About the role:

- Own and evolve CareSuper's marketing technology roadmap, aligning platform capabilities and investment priorities to member and business outcomes.
- Lead the business workstream for major martech initiatives, including SitecoreAI implementation and the selection of a new engagement platform.
- Translate business needs into prioritised use cases, requirements, business cases and delivery roadmaps.
- Partner with Marketing, Digital, Member Experience, Technology, Data and other teams to identify opportunities to improve member experiences and reduce manual effort.
- Lead platform discovery, vendor evaluations, RFPs, proof of concepts, onboarding and adoption activities.
- Drive platform governance, operating models, training and business readiness to support sustainable adoption and self-sufficiency.
- Identify opportunities to leverage AI, automation and personalisation capabilities across the member journey.
- Manage strategic vendor relationships and ensure technology investments deliver measurable business value.

What we're looking for:





- Proven experience in martech product management, digital platforms, CRM, engagement platforms or a related discipline.
- Strong background in discovery, requirements gathering, business analysis, prioritisation and roadmap development across complex stakeholder environments.
- Solid understanding of contemporary martech capabilities, including CMS, CDP, marketing automation, personalisation, journey orchestration and analytics.
- Experience leading technology evaluations, vendor selection processes, procurement support and implementation programs.
- Ability to work effectively with technical teams, architects and delivery partners while maintaining a strong business and member focus.
- Strong commercial acumen, stakeholder management and executive-level communication skills.
- Demonstrated ability to connect technology investment decisions to customer outcomes, operational efficiency and measurable business advantages.
- Knowledge of privacy, security, accessibility, consent management and responsible AI considerations.

What will set you apart:

- Experience with Sitecore, SitecoreAI, Salesforce Marketing Cloud, Braze, Adobe or similar enterprise engagement platforms.
- Experience working within financial services, superannuation or another highly regulated industry.




- Experience introducing new platforms and driving business adoption, capability uplift and operating model maturity.
- A pragmatic, outcome-focused approach with the ability to challenge assumptions and influence stakeholders at all levels.

Why CareSuper?

We're not just another super fund. We're a values-driven organisation that puts people first—our members and our team. Here is what you can look forward to:

- Hybrid and flexible work environment
- 3% Superannuation Guarantee (SG) above industry minimum
- Matching an additional superannuation salary sacrifice of up to 2%
- 5 weeks of annual leave
- 17 weeks of parental leave for all eligible employees
- Holistic health and wellbeing support - free annual flu shots, skin checks, Employee Assistance Program
- External Employee Coaching Program and Professional Development
- Rewards and Recognition Program, as well as employee discounts and cashback offers on a broad range of products and services

Ready to apply? We would love to hear from you! Just send through your resume and a cover letter. Be quick—we may close applications early if we find the right person.

What happens next? Need support during the application or interview process? We're here to help. Just reach out to your talent partner and let us know how we can make the process work for you.

We are committed to protecting your privacy—your personal information will be handled with care and in line with our Privacy Policy.

At CareSuper, we know that diverse perspectives make us stronger. We are proud to foster an inclusive environment where everyone feels welcome, respected, and valued—no matter your background or identity.

📌 Digital Platforms & Product Lead (Hobart)
🏢 CareSuper
📍 Hobart