[What the role is]

The Singapore Tourism Board (STB) is a National Tourism Organisation and the lead agency for tourism, one of Singapore’s key economic sectors. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. We are looking for a dynamic and results-driven individual to join our team in Sydney.

[What you will be working on]

1. Leisure and MICE trade partnerships in Western Australia and Queensland

- You will develop and execute strategies to grow visitor arrivals and tourism receipts from Western Australia and Queensland, focusing on opportunities to increase visitor spend.
- This involves working closely with partners - which include tour operators, travel agencies, professional conference organisers (PCOs), and other industry stakeholders - to develop compelling travel products, packages, and event propositions that support Singapore's growth goals as a destination.
- As the overall market lead for WA and QLD, you will identify and secure new and strategic trade partnerships to drive awareness and consideration for Singapore as both a leisure and MICE destination. On MICE partnerships, you will drive targeted strategies and pitches to attract corporate meetings, Association conferences and incentive travellers to Singapore. To build a pipeline of high-value MICE groups, you will also be expected to work with trade intermediaries, corporates and Associations, as well as identify and lead key industry alliances to drive advocacy and consideration for Singapore.

2. Organise training and familiarisation programmes for Travel Trade

- Conduct quarterly sales calls and agent training, plan and organise roadshows,



and leverage partner opportunities for trade engagement.
- Design familiarisation programmes that equip trade partners with the knowledge and tools they need to effectively promote and sell Singapore across both leisure and MICE segments.

3. Regular market analysis and reporting

- Monitor and analyse trends - particularly in WA and QLD, that are shaping the travel and tourism landscape for both Leisure and MICE.
- Provide timely reporting of these insights and translate them into actionables that keep our strategic approach relevant and competitive.

4. Investment Promotion: Attract concept owners, brands, developers and investors from Australia and New Zealand to invest in Singapore's tourism landscape, and support investment areas/needs jointly identified by STB HQ and STB Oceania

- Provide timely reporting and analysis of tourism developments and consumer/market trends in Australia and New Zealand to support identification of potential tourism concepts and investors to attract to Singapore.
- Work with STB HQ and Singapore stakeholders to identify investment opportunities and engage partners in co-ideating possible business collaborations - with the aim of adding to Singapore’s attractiveness as a leisure and MICE destination.

The duties of the role may vary depending on business needs, and as assigned by the Area Director and/or Regional Director.

Duty travel,



both domestic and international, is required.

[Roles and responsibilities]

- Drive visitor arrivals and tourism receipts from Australia and Recent Zealand, while identifying opportunities to enhance spend
- Secure strategic partnerships with relevant stakeholders
- Build strong pipeline of MICE events
- Organise and participate in consumer and trade events/roadshows
- Organise familiarization trips for Leisure and MICE travel trade
- Manage travel trade training initiatives and programmes
- Identify marketing and promotional activities to target specific market segments
- Monitor trends and provide competitive analysis of latest developments that could impact travel to Singapore

[What we are looking for]

- Minimum 5 years' experience in travel trade or destination marketing
- Proven track record in partnership development and stakeholder management
- Good network of contacts from Australian travel trade, especially in Western Australia and Queensland. For MICE, previous experience working with PCOs, Associations and other MICE-related stakeholders in Australia and New Zealand is a plus
- Results-oriented, with a proven track record in achieving targets and business outcomes
- Possess strong communication and relationship-building skills
- Able to work well independently and with a team
- Has the right to work in Australia permanently

Application Status: Interested applicants should send their resume and expected salary to [email protected] by 16 October 2026. Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.

📌 Manager, Oceania (Sydney)
🏢 Singapore Tourism Board
📍 Sydney