Marketing Coordinator – Content & Digital

Gotcha Fresh Tea YOVIE

Mulgrave, Melbourne | Full-time

$65,000–$75,000 Super, depending on experience and portfolio

Graduates and early-career marketers welcome

Make people stop scrolling — and give them a reason to visit.

You see a new drink, dessert or store experience and immediately start thinking about how you would film it.

You know why one Reel gets watched and another gets skipped. You follow what is happening across TikTok, Instagram and digital culture, and you enjoy turning ideas into content people actually want to watch, share and act on.

We are looking for a hands-on Marketing Coordinator – Content & Digital to work across Gotcha Fresh Tea and YOVIE.

This is not a role where you simply brief agencies and wait for the work to come back.

We want someone who enjoys creating.

Someone who can come up with an idea, pick up a phone or camera, shoot it, edit it, publish it, test it and learn from the result.

You may be a recent marketing graduate with a strong creative portfolio, or an early-career marketer ready to take on more responsibility.

We care more about your creativity, attitude, execution and potential than the number of years on your CV.

About the brands

Gotcha Fresh Tea is an Australian-born bubble tea brand offering freshly brewed tea, bold flavours and a distinctive customer experience across Australia and international markets.

YOVIE brings frozen yoghurt, matcha and colourful build-your-own creations together in a fun, highly visual customer experience.

Across both brands, there is no shortage of content opportunities — new drinks, matcha, frozen yoghurt, toppings, product launches, customer reactions, store openings, franchise stories, events and everyday moments worth sharing.

Your job is to help turn those moments into marketing that gets attention and drives customers into stores.

What you'll doCreate content people want to watch

- Film and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts and other digital channels
- Create photos, stories and social content across both brands
- Write captions, hooks and marketing copy that fit each brand's personality
- Regularly visit stores to capture products, customers, staff, launches and events
- Identify trends and quickly turn relevant ideas into branded content

Keep our social channels moving
- Help plan and manage the social media content calendar
- Publish consistently across key platforms
- Help manage community engagement and customer interaction




- Develop different content styles for Gotcha and YOVIE rather than treating both brands the same
- Test new content formats, creative ideas and platform trends

Bring campaigns to life
- Support product launches, seasonal campaigns, promotions and local-store marketing
- Work with operations, franchisees and suppliers to make sure campaigns are executed properly
- Help coordinate influencers, creators and user-generated content opportunities
- Assist with store openings, events and brand activations

Support the wider digital customer journey
- Update website content, promotions and digital listings
- Assist with email marketing and customer communications
- Create or coordinate in-store signage and promotional material
- Work with designers, photographers, videographers and other specialist suppliers when required

Learn what works
- Monitor social media and campaign performance
- Track engagement, reach, traffic and campaign results
- Help connect marketing activity to store visits, customer engagement and sales
- Test different creative approaches and continuously improve based on the results

What we're looking for

You do not need years of big-brand experience.

You do need to be someone who likes making things happen.

Ideally, you will have:

- A genuine interest in social media, content, digital marketing and consumer brands
- Confidence shooting and editing short-form video
- A strong eye for visual content and branding
- Good written English and the ability to write simple, engaging marketing copy
- Experience with tools such as CapCut, Canva, Adobe Creative Cloud or similar
- Strong familiarity with Instagram, TikTok and short-form video trends
- Positive organisation and the ability to manage multiple tasks and deadlines
- The confidence to work independently while also taking direction and feedback
- A willingness to spend time in our stores rather than doing everything from behind a desk
- A practical, positive attitude and strong follow-through

A marketing, communications, media, design or related qualification is welcome, but a strong portfolio and demonstrated creative ability can be equally valuable.

Highly regarded,



but not essential

Experience or interest in any of the following would be a strong advantage:

- Xiaohongshu / RED
- WeChat and Chinese digital platforms
- Meta Ads Manager
- Google Ads
- Google Analytics
- Email marketing platforms
- Influencer marketing
- Food, beverage, hospitality, retail or lifestyle brands
- Photography or videography
- Basic graphic design

AI matters too

We want someone who is curious about how new technology can make marketing better.

You should be comfortable experimenting with AI tools for:

- Content ideas
- Copywriting
- Creative development
- Image and video concepts
- Research
- Campaign planning
- Improving marketing productivity

You do not need to be an AI expert. You do need to be willing to learn and experiment.

What you'll get

This is an opportunity to build a portfolio with real brands and real customers.

You will

- Work across two growing consumer brands
- Have direct exposure to senior leadership
- Get hands-on experience across social, content, digital and campaigns
- See your ideas move quickly from concept to market
- Build experience across multiple stores, launches and customer campaigns
- Have room to experiment, learn and take ownership as your capability grows

You will not be limited to one small part of the marketing process.

You will be able to see your work from idea → creation → launch → customer response → results.

Show us what you've got

Please send us

- Your CV
- A few examples of work you have personally created

This could include:
- TikTok videos
- Instagram Reels
- Photography
- Designs
- Social posts
- University projects
- Freelance work
- Personal content
- Campaigns

Please also tell us briefly about one piece of work you are proud of, what you personally contributed and what happened or what you learned from it.

You do not need a huge social media following.

We want to see how you think, what you can create and how you turn ideas into action.

Location: Mulgrave, Melbourne

Employment: Full-time

Salary: $65,000–$75,000 Super, depending on experience and portfolio The role includes regular visits to Gotcha and YOVIE locations. Occasional early-morning, evening or weekend shoots, store openings and events may be required with reasonable notice.

Make people stop scrolling. Give them a reason to visit. Make your mark with Gotcha Fresh Tea YOVIE.

Pay: $65,000.00 – $75,000.00 per year

Benefits

- Free drinks
- Salary packaging

Work Location: In person

📌 Marketing Coordinator – Content & Digital (Mulgrave)
🏢 EFC Group Australia
📍 Mulgrave