About the role

This is a broad, hands-on marketing role with responsibility for both Beaini's corporate brand as well as the marketing of our growing portfolio of retail assets, currently comprising three retail centres.

The role is ideal for an experienced marketer who enjoys taking ownership from strategy through to execution and wants the prospect to shape how our individual retail assets are presented to market. You will work across digital marketing, social media, content, events, community engagement, retailer marketing and brand management, with a particular focus on driving awareness, visitation and engagement across retail and commercial assets.

Working closely with management, retailers and external partners, you will have the opportunity to develop and deliver campaigns that have a visible impact on our brand, our shopping villages and the communities they serve.

Flexible Part-Time / School Hours Considered

Key responsibilities

- Develop and execute marketing campaigns across digital, social, print and in office channels

- Manage company and asset websites, including content updates, imagery and SEO

- Manage social media channels end-to-end, including content planning, creation, scheduling, community engagement and reporting

- Create and coordinate marketing collateral, digital assets, leasing materials and promotional content

- Plan and deliver retail activations, seasonal campaigns, community events and promotional initiatives

- Develop community partnerships and initiatives that strengthen engagement with projects and precincts

- Build strong relationships with retailers and commercial partners and support store promotions, events and centre-wide campaigns





- Develop engaging content that strengthens brand awareness, customer visitation and community connection

- Manage external creative partners, agencies, designers and suppliers

- Manage marketing budgets and ensure campaigns are delivered efficiently and within agreed timeframes.

- Monitor campaign performance, digital analytics and social engagement to continually improve marketing effectiveness

- Identify new opportunities to grow customer engagement, digital reach and visitation.

About You

You are a commercially minded marketer who is equally comfortable developing a campaign strategy, coordinating an event, reviewing creative, working with retailers and analysing campaign performance.

You may already be working in a senior marketing role, looking for greater flexibility, or returning to the workforce after a career break.

Ideally, you will bring:

- Qualifications in Marketing, Communications or similar

- 5+ years’ marketing experience, ideally within property, retail, shopping centres, development, hospitality

- Experience coordinating or creating marketing collateral using Adobe Creative Cloud, Canva or similar platforms.

- Strong knowledge of social media, website content management, digital marketing and SEO fundamentals.

- Strong stakeholder management skills and confidence working with retailers, agencies, suppliers and senior management.

- Experience managing marketing budgets and measuring campaign performance.

- Excellent written communication, copywriting and proofreading skills.

- Strong organisation and attention to detail, with the ability to manage multiple campaigns and priorities.

- A proactive, practical approach and willingness to be hands-on.

📌 Marketing Manager | Property & Retail (Oatlands)
🏢 Beaini Projects
📍 Oatlands