Titan Freight is seeking a Marketing Specialist to join our team.

Titan Freight delivers interstate and last-mile freight services to commercial and industrial customers throughout Australia. We are seeking an experienced Marketing Specialist to identify market opportunities and advise on how our services are priced, positioned and promoted, with a particular focus on growing our share in the regions we currently service. Reporting to the Director, you will conduct market research and analysis, develop the marketing strategy for the business, and oversee the campaigns that generate enquiries and sales from new customer segments.

Key responsibilities

- Identify market opportunities for recent and existing freight services, including new customer industries, service areas and regions.
- Research potential demand and market characteristics for Titan Freight's services, and collect and analyse market, customer and statistical data.
- Commission and conduct market research, including customer surveys, competitor analysis and industry studies.
- Analyse customer buying patterns and preferences, and forecast trends in freight and logistics demand.
- Set marketing objectives and prepare marketing policies, plans and programs that support business growth.
- Advise management on all elements of the marketing mix, including service offering, pricing, advertising and sales promotion, sales approach and distribution channels.
- Plan, develop and organise advertising and promotional campaigns that support sales objectives.
- Advise senior management on advertising strategies that reach target customers and build awareness of Titan Freight's services.
- Coordinate the production of campaigns with external agencies and suppliers, including design, copywriting and media placement, within agreed timeframes and budgets.




- Evaluate campaign performance and return on investment, and recommend changes to marketing strategies based on results.

About you

- Bachelor's degree or higher in Marketing, Business, Communications or a related discipline.
- At least 3 years' experience in marketing strategy, market research and campaign planning.
- Demonstrated experience developing, implementing and evaluating marketing plans and programs.
- Strong ability to analyse market and customer data and translate findings into strategic recommendations.
- Sound understanding of pricing, promotion and distribution strategy.
- Knowledge of digital and traditional marketing channels and marketing analytics.
- Strong communication, analytical and stakeholder management skills.
- Experience preparing marketing reports and strategic proposals for senior management.
- Experience in B2B marketing or the transport and logistics sector is desirable.

Key Performance Indicators

- Identification and uptake of new market opportunities
- New customer acquisition and qualified lead generation
- Growth in market share within target industries and regions
- Campaign performance and return on marketing investment
- Quality of market research, forecasts and strategic recommendations
- Delivery of marketing programs on time and within budget

If you are interested in this opportunity, please submit your resume and cover letter. Only shortlisted applicants will be contacted. Pay: $80,000.00 per year plus superannuation

Benefits

- Professional development and training opportunities
- Employee Assistance Program (EAP)
- Flexible start and finish times
- Paid attendance at industry events and trade shows
- Team social events

Pay: $80,000.00 – $90,000.00 per year

Benefits

- Work from home

Work Location: Hybrid remote in Sydney NSW

📌 Marketing Specialist (Sydney)
🏢 Titan Freight
📍 Sydney