Based in Melbourne, with a subsidiary in Auckland, Urban Shoemakers Pty Ltd is a footwear developer, wholesaler and owner of EOS and Los Cabos – two of the most exciting independent footwear brands in Australia and New Zealand. Both brands are now distributed in the USA and Canada, with Spain and France launching soon.

During the last 40 years, we've crafted a fantastic business through strong creativity and design, energised strategy, and hard work. Now, we're kicking off to grow, expand, and strengthen Urban for the future. Your operational excellence is the final piece of the puzzle.

About the chance

As Urban Shoemakers' Marketing Specialist, you will develop and execute integrated marketing strategies across EOS and Los Cabos, working closely with senior management to strengthen brand awareness, support sales objectives and drive business growth. The role spans the full marketing mix, from digital campaigns and e-commerce to influencer partnerships, press relations and seasonal campaign production, ensuring consistent brand positioning across all channels and markets.

STRATEGY & PLANNING

- Develop, implement and manage marketing and advertising strategies to support overall business objectives, drive business growth and strengthen brand presence across all channels

- Develop and manage seasonal and annual marketing calendars aligned with sales objectives and product launches

- Research market trends, consumer behaviour and competitive activity to identify opportunities and inform strategic recommendations

- Collaborate with senior management, sales and product development teams to ensure marketing strategies support overall business objectives

- Advise on the full marketing mix, from pricing and product positioning to promotional and distribution strategy

- Contribute to the brand's European expansion, with a focus on Spain and France

DIGITAL MARKETING & E-COMMERCE

- Plan and execute digital marketing activity across paid and organic channels,



using performance data and customer insights to optimise results and ROI

- Manage social media, influencer partnerships, press relations, EDM and affiliate marketing across both brands, maintaining consistent content calendars and coordinated communication

- Analyse campaign and platform data to evaluate performance, customer behaviour, conversion and ROI, providing regular reporting and insights to senior management

- Develop and implement strategies to improve website performance, user experience, conversion and search engine visibility

- Manage e-commerce websites and associated e-commerce activities, ensuring best practices across content, creative, customer experience, merchandising and website positioning

- Reporting to the Marketing Manager and working closely with the Creative Director

CAMPAIGN & CREATIVE

- Develop campaign briefs and coordinate production with internal teams and external partners, ensuring delivery within agreed timeframes, budgets and brand positioning

- Manage seasonal photoshoot campaigns end-to-end with the Creative Director, including planning, logistics, budget management, production coordination and brand collaboration

SKILLS OR EXPERIENCE REQUIRED

- Bachelor or higher degree in Marketing, Advertising, Business Communications, Public Relations, Business Management, Business and Commerce or a highly relevant field, or at least five years of relevant experience in substitution of formal qualifications

- At least one year full-time equivalent experience in a similar Marketing Specialist role

- Previous experience working within global FMCG, luxury consumer goods or fashion brands

- Experience in or strong affinity with the footwear, fashion or lifestyle industry

- Proven ability to manage marketing activity across multiple brands simultaneously

- International marketing experience across multiple markets including Europe, knowledge of the European market is an advantage

- Experience in press relations and media outreach is an advantage

📌 MARKETING SPECIALIST (St Kilda)
🏢 Urban Shoemakers
📍 St Kilda