About Us

Moments Wellness is a sexual health and wellness brand designed for women, with their needs in mind. It began with a simple observation: the condom aisle was built around the male experience, even though 41% of condoms are bought by women.

Our mission is to empower women to own their sexual health journey and feel confident doing it. We believe protection isn't gendered and pleasure shouldn't be a guilty secret.

Part of the Coral Healthcare group, Moments is one of Australia's fastest-growing sexual health and wellness brands. Our range of condoms, lubricants and pleasure products is stocked in major pharmacy and grocery retailers across Australia and Current Zealand.

Position Purpose The Social Media Specialist & Content Creator owns the end-to-end organic social presence of Moments on Instagram and TikTok. The role concepts, shoots, edits and publishes short-form content that is culturally relevant and builds genuine connection with our audience.

This is not a "post and schedule" role. You will be a hands-on creator and often the on-camera face of the brand, producing high-performing content for both organic and paid media. You'll work in a fast-paced, idea-driven marketing team that values speed, experimentation and learning over perfection.

The role suits someone who is confident talking openly about sex, pleasure and sexual health, and who can make bold content that stays within brand standards and platform guidelines.

Key Responsibilities

Strategy and Planning

- Contribute to the development of the social media strategy, aligned to brand and business goals
- Plan and deliver a monthly content calendar across Instagram and TikTok
- Support integrated marketing campaigns, product launches and retail activations across social channels
- Balance brand-building content with performance-driven content





Content Creation & Publishing

- Develop original content concepts and hooks for short-form video, static, carousel and story formats
- Shoot and edit short-form video content for organic and paid channels
- Appear on camera as a confident, credible face of the brand
- Write compelling, on-brand captions optimised for engagement and reach
- Brief designers, videographers and creators, and manage content production to deadline
- Schedule and publish content using social media management tools
- Supply the paid social team with content and variations for ads

Community Management

- Monitor comments, DMs and tagged content daily
- Engage with the audience to build brand loyalty and drive conversation
- Respond to customer enquiries in line with brand voice and guidelines
- Proactively interact with creators, partners and customers
- Escalate customer service or reputation issues when required

Influencer and UGC Management

- Identify, source and reach out to micro- and nano-influencers
- Coordinate gifting, creator briefs and content approvals
- Track influencer deliverables and performance
- Repurpose UGC across brand channels
- Maintain the influencer and creator database
- Help manage giveaways, competitions and partnerships

Platform and Trend Optimisation

- Stay up to date with platform algorithm changes, features and cultural trends
- Identify trends early and adapt them quickly and appropriately for the brand




- Test new content formats and growth tactics, including A/B testing
- Optimise captions, hooks and posting times
- Monitor competitors and identify whitespace opportunities

Performance and Reporting

- Track KPIs including reach, engagement, saves, shares, retention, follower growth and conversions
- Analyse post performance and use insights to optimise future content
- Produce weekly and monthly performance reports
- Identify top-performing formats, hooks and themes, and scale what works
- Conduct competitor and industry benchmarking

Skills and Experience

Essential

- 2–4+ years' experience in social media management and content creation
- Strong understanding of Instagram, TikTok and short-form video best practice
- Confident on camera and able to represent the brand authentically
- Skilled in video editing (CapCut, InShot, Adobe or similar)
- Experience with scheduling tools such as Sprout Social, Later or Buffer
- Proven ability to write strong hooks and captions
- Working knowledge of social analytics and using data to improve content
- Comfortable discussing sexual health, pleasure and wellness openly and respectfully

Desirable

- Agency experience
- Experience in sexual health, wellness, beauty or FMCG brands
- Influencer and UGC campaign experience
- Experience creating content for paid social
- A personal portfolio or social accounts that show your content style

Personal Attributes

- Thinks and speaks in content ideas naturally
- Fast ideator who values speed over perfection
- Culturally plugged-in and early to trends
- Highly organised; able to manage multiple posts per day and tight deadlines
- Open to feedback and keen to test and learn
- Sound judgement on tone: bold and playful without being vulgar

📌 Social Media Specialist and Content Creator (Knoxfield)
🏢 Coral Healthcare
📍 Knoxfield