Description About the Role YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities. This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights. You’ll help bring YouTrip to life online — creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about travel money card in Australia!

Your Mission Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy.

Key Responsibilities Content Creation & Production (Core) - Ideate, film, and edit short-form, social-native content for Instagram, TikTok and YouTube - Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases

- Develop scripts, hooks, captions, and visual styles that feel organic to each platform
- Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs) Social Publishing & Channel Support - Support day-to-day posting across YouTrip’s social channels - Assist with content scheduling, captions, hashtags, and basic community replies
- Ensure content is timely, culturally relevant, and on-brand




- Help repurpose content across channels and formats Design & Creative Support - Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
- Maintain visual consistency while keeping content social-first and non-polished
- Adapt content quickly based on performance and platform norms Trends, Insights & Experimentation - Track social and creator trends and adapt them for travel and money-saving content
- Test new formats, hooks, and angles and share learnings with the marketing team
- Monitor basic performance metrics (views, engagement, saves) to inform iteration Community & UGC Support - Support sourcing and coordination of authentic UGC from our users and community
- Assist with creator briefs and content guidelines where needed
- Help seed content into relevant travel groups, forums, and sub-cultures Requirements About You - 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
- Comfortable filming yourself or others in natural, creator-style formats
- Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
- Valuable design instincts (Canva, Figma, Adobe tools)
- Strong understanding of what resonates with Australians and travel audiences
- Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly
- Strong understanding of internet culture, platform humour, and emerging trends Nice to have - Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production
- Interest in travel, budgeting hacks, or fintech products

📌 Social Media Executive (Sydney)
🏢 YouTrip
📍 Sydney