UMM is a highly creative communications agency that has been working with some of the most progressive brands in the Lifestyle, Consumer Tech, FMCG, TV Production, and Events arenas for over 25 years.

We are currently on the hunt for a energetic Social Media Executive to join the team to work on an exciting client portfolio. As part of a fully integrated agency model, you will work in a dedicated Social and Content team and collaborate with the Influencer and PR teams.

At UMM, we consider the personal and career development of our staff as key to our ongoing success. In addition to consistent mentoring from the Joint MD/PR Director, we partner with renowned and accomplished professionals from PR, Social, and Marketing to provide industry insights and strengthen our team's strategic thinking.

UMM operates under a hybrid working model, with a strong focus on team collaboration, including regular social days to stay in touch and grow culturally. The team works in-house Monday-Wednesday, with Thursday and Friday at home.

If you thrive in a fast-paced environment and want to be part of an inclusive, creative culture where your voice will be heard, then UMM is the agency for you.

RESPONSIBILITIES:

Content Creation: Concept, produce, shoot and adapt social-first content across all major platforms (short-form video, static, carousels). Repurpose brand assets and apply strong copywriting to craft compelling hooks and clear CTAs.

Strategy & Planning: Manage content calendars aligned to business goals. Research, develop, and contribute strategic ideas for campaigns that balance cultural relevance with commercial outcomes.

Community & Engagement: Handle day-to-day publishing and quality control. Actively engage with audiences, maintain a strong brand voice, and confidently implement crisis management strategies when required

Analytics & Optimisation: Track organic and paid performance,



translating data into actionable creative refinements. Continuously test formats and messaging to improve engagement and campaign results.

Account Management: Act as a client-facing representative to maintain strong relations with the agency's existing social media clientele. While you will not be the primary point of contact, you will support the Head of Social & Content and Joint Managing Directors in managing the client portfolio.

Social Media Advertising: Assist with paid social campaigns. Please note: Whilst experience in social media advertising is preferred, it's not essential to this role as it can be taught.

Team Collaboration: Report to the Head of Social & Content, managing workflows and timelines alongside the wider agency to deliver integrated work, while staying ahead of industry trends and emerging platforms.

ABOUT THE CANDIDATE:

2–3+ years’ experience in content creation, social media, or digital marketing, ideally within an agency or fast-paced brand environment.

A University Degree in Digital or Social Media, Journalism, Communications, PR, or a related field.

Working knowledge of tools such as Canva, CapCut, Premiere Pro or Photoshop.

Able to connect creative output to brand, campaign and business objectives.

Deep understanding of major social platforms, including content formats, audience behaviour, trends and algorithm mechanics. Familiar with the business backend of Meta, TikTok and other platforms.

Brilliant written, verbal and interpersonal communication skills.

Exceptional project and time management skills.

An excellent team player who thrives in a collaborative environment and positively contributes to the culture of the business.

Australian work rights are required for this position.

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📌 Social Media Executive (Sydney)
🏢 UMM
📍 Sydney