Exhibitions Sales Executive (Business Development Manager)

Swimming Pool and Spa Association – Sydney CBD NSW

The role is open in four cities (Sydney, Brisbane, Adelaide or Melbourne) , and the part-time option (up to 21 hours) suits a seasoned sales skilled who wants a genuine target and portfolio without a five-day week.

SPASA runs six consumer pool and spa shows every year, plus SPLASH!, the biennial international trade expo for the industry. We need someone to sell the floor.

In this role you own exhibitor revenue across all of those shows. You'll inherit an existing client portfolio, go after new exhibitors, and be accountable for a sales target on each event. You report to our Events & Exhibitions Manager and work alongside them on planning and delivery, so exhibitors deal with one person they know from the first call through to bump-out.

What you'll do

Sell floor space at consumer and trade shows, against budget and on time

Run your pipeline in our CRM from first lead to signed contract, and report on it event by event

Look after exhibitors and sponsors well enough that they rebook

Pass leads to our media, membership and marketing teams, and point exhibitors to other SPASA commercial opportunities where they fit





Watch competing shows and industry trends, and use what you find to shape how we sell

Build your own sales plan and campaigns for each show

Work with our external operations partners to get exhibitor details into the event systems

What you'll bring

2 to 3 years in sales or business development, preferably selling large-footprint exhibitions

A record of winning new business and keeping clients for years

Consultative selling: you find out what an exhibitor wants from a show and put together a package that gets them there

Solid negotiation and closing skills

Confidence with CRM systems and Microsoft 365

Good organisation, attention to detail, and a steady head when deadlines stack up

The self-motivation to work with minimal supervision, and the instinct to pull in the wider team when it helps

A qualification in sales or business development

About SPASA

SPASA is the national peak body for the pool, spa and outdoor living industries across Australia and New Zealand. We deliver member services, events, training, advocacy and commercial products for the businesses that build, supply and service the country's pools and spas.

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📌 Exhibitions Sales Executive (Business Development Manager) (Sydney)
🏢 Swimming Pool and Spa Association
📍 Sydney