Digital marketing specialist & brand lead

Own the Kokoda brand experience - online and in person.

Kokoda Caravans is looking for a Digital marketing specialist & brand lead to become the eyes, ears and voice of our brand.

This isn't just a social media role, and it isn't just a showroom role.

You'll help shape how people experience Kokoda - from the Meta ad that first catches their attention, to the Google search that brings them to our website, the Facebook conversation that follows, right through to the moment they walk into our Queensland Experience Centre.

You'll work closely with our On the Line Manager, Content Curator and Sales team to keep our brand active, engaging and consistent across Meta, Google, our website, social media, community groups and the Experience Centre itself.

We're looking for someone who understands the caravan and camping lifestyle. Someone who genuinely enjoys the outdoors, knows what travellers care about and can communicate with our audience naturally.

If you're the type of person who notices when a caravan isn't presented quite right, spots a question being asked repeatedly in a Facebook group, and wants to know why one campaign, page or piece of content performed better than another, we'd like to hear from you.

What you'll own

1. Digital Engagement: be part of the conversation

Help manage Kokoda's presence across Facebook and Instagram

Monitor and engage across relevant Facebook groups and caravan communities

Respond to comments, questions and conversations in the Kokoda tone of voice

Identify genuine sales enquiries and make sure they're passed to the right person

Keep an eye on what caravan owners and buyers are talking about online

Identify recurring questions, objections and topics that could become future content

Build relationships with our online community rather than simply posting at them

Help source and share customer stories and user-generated content

Monitor audience sentiment and feed useful insights back to the wider team

2. Meta, Google & Digital: understand what's working

Work across Meta advertising alongside the On the Line Manager

Manage Meta campaign setup, monitoring and optimisation

Review campaign performance and identify opportunities for improvement

Analyse engagement, reach, enquiries, leads and other key performance data





Use Google Analytics to understand website traffic, customer behaviour and how people are finding and interacting with Kokoda online

Monitor key website pages and identify opportunities to improve traffic, engagement and conversions

Track the customer journey from campaign or search through to website enquiry

Monitor organic search performance and identify SEO opportunities

Research relevant keywords and search trends within the caravan, camping and off-grid market

Work with the wider marketing team to make sure website pages, blogs and content are optimised for search

Look beyond surface-level numbers to understand what content, campaigns and website pages are actually connecting with people

Track trends across paid campaigns, organic search, social media and community conversations

Turn data into practical recommendations for future campaigns, content and website improvements

You don't need to be buried in spreadsheets all day - but you should genuinely enjoy understanding why something worked, where people are coming from and what we should do next.

Help manage the social media calendar across Facebook and Instagram

Work with the On the Line Manager to plan campaigns, launches, events and Experience Centre activity

Schedule and publish approved content

Make sure content remains relevant and consistent

Identify opportunities for local content, customer stories and events

Help ensure our organic content and paid campaigns work together

Use social, search and website insights to help shape future content

Keep an eye on emerging social and digital trends

4. Brand Experience: make Kokoda look the part

Our Queensland Experience Centre is an extension of the Kokoda brand, and you'll help make sure it feels that way every day.

Maintain high presentation standards throughout the Experience Centre

Make sure display caravans are clean, styled, dressed and ready for customers

Ensure signage, brochures,



screens and marketing material are current and presented correctly

Regularly walk through the space from a customer's perspective and identify anything that could be improved

Help prepare the Experience Centre for campaigns, launches, events and customer appointments

Work with the sales team to make sure the physical customer experience reflects the Kokoda brand

Keep the space welcoming, organised and consistent

You'll be someone who naturally notices the details - because the details matter.

5. Community: live the lifestyle

Kokoda isn't just selling caravans. We're part of a community of people who love travelling, camping and exploring Australia.

We want someone who understands that world.

Build genuine relationships with Kokoda owners and prospective customers

Engage with caravan, camping and travel communities online

Help uncover owner stories, destinations and experiences worth sharing

Represent Kokoda at Experience Centre events, customer days and activations

Understand what matters to people buying and travelling in an off-road caravan

Bring ideas back to the business based on what you're hearing from the community

Kokoda Caravans is a growing, Australian-owned caravan manufacturer with a team of 70+ people across the business.

We build premium off-road and off-grid caravans and have been recognised with industry awards for innovation and X-Factor, reflecting our drive to challenge what's expected from a caravan and keep pushing the brand forward.

We're a fast-moving business with a fun, energetic and exciting team setting. There are always new ideas, new projects and plenty happening across the business, so we're looking for people who want to get involved, contribute and grow with us.

One of the best parts of Kokoda is our customers. They're passionate about travelling, exploring Australia and getting the most out of their caravans - and they're genuinely great people to work with. Building relationships with our Kokoda owners and hearing where their adventures take them is a big part of what makes working here rewardingly.

We're continuing to grow, evolve and try new things - and we’re looking for people who are excited to be part of where Kokoda goes next.

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📌 Digital marketing specialist & brand lead (Caboolture)
🏢 Kokoda Caravans
📍 Caboolture