Lead the next stage of growth for one of Australia’s fastest-growing renewable energy businesses

Smart Energy Answers is entering an exciting current phase of growth.

From our beginnings in residential solar, we have grown into a national smart energy business delivering premium solar, battery storage, electrification and commercial energy solutions across Australia.

Today, SEA has:

- 50+ team members
- A rapidly expanding residential and commercial energy business
- Strong partnerships with leading global energy technology brands
- Significant investment in battery storage, electrification and emerging energy technologies
- A growing Commercial division
- Expanded installation capability and operational infrastructure
- Major investment in digital platforms, CRM, automation and AI
- A renewed focus on PR, partnerships, content and brand development
- An ambitious growth strategy for the next stage of the business

We are now looking for a Head of Marketing & Growth to take full ownership of the marketing function and help build the next chapter of Smart Energy Answers.

The Opportunity

This is not a traditional Marketing Manager role.

We are looking for a commercially minded marketing leader who can take ownership of our entire marketing ecosystem—from strategy through to execution—and build a high-performance marketing function that drives measurable growth.

Reporting directly to the CEO, you will lead internal marketing resources, specialist agencies and external partners across:

- Performance marketing and customer acquisition
- Residential lead generation
- Commercial/B2B marketing
- Brand and positioning
- Content and social media
- Website and conversion optimisation
- SEO and AEO / AI search
- CRM and marketing automation
- PR and media
- Strategic partnerships
- Events
- Customer lifecycle marketing
- Marketing analytics and attribution
- AI-enabled marketing and automation

You will become the central owner of marketing performance across the organisation.

What You’ll Own

You will be responsible for developing and executing SEA’s marketing strategy and ensuring all channels, agencies and internal resources work toward common commercial objectives.

Key responsibilities include:

- Build and own the annual and quarterly marketing strategy
- Lead residential customer acquisition and lead-generation performance




- Develop a scalable marketing engine for SEA Commercial
- Manage paid media, SEO, content, social, email and digital campaigns
- Take ownership of website strategy, CRO and lead-generation performance
- Lead SEO, AEO and emerging AI search strategies
- Manage HubSpot marketing, automation, segmentation and attribution
- Lead and develop internal marketing team members
- Manage and hold external agencies accountable for performance
- Coordinate PR, media, strategic partnerships and events
- Develop customer case studies, thought leadership and lead magnets
- Build SEA’s brand authority across residential and commercial markets
- Support the growth of the CEO’s industry thought-leadership platform
- Introduce AI and automation to improve marketing productivity and effectiveness
- Establish clear dashboards and reporting around ROI, CAC, CPL, conversion and marketing-sourced revenue

What Success Looks Like

Within your first 6–12 months, we expect to see:

- A clear, integrated marketing strategy across the business
- Stronger visibility over marketing ROI and customer acquisition economics
- Improved lead quality and channel performance
- A dedicated growth engine for the Commercial division
- Consistent content and campaign execution
- Stronger coordination between marketing and sales
- Agencies managed through clear KPIs and accountability
- Effective use of HubSpot, automation and AI
- Strong brand authority and market positioning
- A marketing function capable of operating independently with clear accountability

About You

You are a commercially focused marketer who understands that marketing is ultimately about generating profitable growth.

You combine strategic thinking with the ability to execute.

You are comfortable discussing brand positioning in one meeting and analysing lead conversion, campaign performance and CRM attribution in the next.

You are proactive, highly accountable and naturally investigate problems rather than waiting for answers.





You are also comfortable operating in a fast-moving entrepreneurial environment where priorities move quickly and opportunities need to be acted on.

What We’re Looking For

Ideally, you will bring:

- 7+ years of marketing experience
- Senior marketing leadership experience
- Strong digital and performance marketing capability
- Experience managing agencies and external partners
- Proven lead-generation experience
- Strong understanding of paid media, SEO, content and conversion optimisation
- Experience with HubSpot or similar CRM platforms
- Strong analytical and commercial capability
- Experience managing meaningful marketing budgets
- Strong communication and stakeholder-management skills
- Experience leading and developing marketing teams
- Practical experience using AI and automation in marketing

Experience in solar, renewable energy, home improvement, technology, automotive, telecommunications, SaaS or another high-value lead-generation setting would be highly regarded.

Direct solar experience is not essential.

Why Join Smart Energy Answers?

This is an opportunity to take genuine ownership of the marketing function inside a growing Australian business operating at the intersection of energy, technology, electrification and AI.

SEA is actively investing in:

- People
- Technology
- Digital transformation
- AI and automation
- Commercial energy solutions
- Brand development
- Strategic partnerships
- Marketing capability

You will have direct access to the CEO, significant autonomy and the opportunity to build a modern marketing function rather than simply inherit and maintain one.

For the right person, this role offers substantial scope to influence the growth strategy of the entire business.

Remuneration

$120,000–$150,000 + Super + Up to $40,000 Annual Performance Bonus

The final package will depend on experience and demonstrated capability.

The performance bonus will be linked to measurable commercial outcomes including marketing performance, customer acquisition, pipeline generation, strategic execution and overall growth.

If you are looking for an opportunity to build, lead and own a high-performance marketing function inside one of Australia’s most dynamic renewable-energy businesses, we would like to hear from you.

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📌 Head of Marketing & Growth (Sydney)
🏢 Smart Energy Answers
📍 Sydney