As our Performance Marketing Manager, you’ll run Google Ads and Meta hands-on for a portfolio of orthodontic practice brands and contribute to paid media strategy across the network. With our CRM and New Patient Management Centre behind you, you’ll see exactly which campaigns turn into booked consultations.

- Own Google Ads and Meta hands-on across multiple practice brands

- See your campaigns through to booked consultations

- Work across a network of 20+ brands and 45+ locations

- Room to take on more accounts as the network grows

About Smile Partners

Smile Partners is a growing network of independently branded orthodontic practices across Australia and New Zealand. Founded by specialist orthodontists and business professionals, we exist to support orthodontists in doing what they do best: delivering exceptional care. By simplifying the business side of practice ownership, we help our partners spend more time with patients and grow with confidence.

Our network spans more than 45 locations and 20 practice brands, with over 550 team members caring for more than 25,000 patients a year. Each practice keeps its own name and local identity, backed by our North Sydney support office covering marketing, operations, people, finance and clinical development. We are clinically led, with a Clinical Advisory Committee of senior orthodontists guiding how we grow.

One of our core values is Patient Centricity: we put patients at the heart of everything we do. Our Patient Growth team helps new patients find and book with our practices through digital marketing, CRM, community partnerships and our New Patient Management Centre (NPMC).

About the role

Reporting to the Head of Patient Growth, you will run Google Ads and Meta directly for a portfolio of our practice brands, including recent practices. You will also work day-to-day with our agency partners and contribute to paid media strategy across the network, so budget goes where practices have demand to fill and capacity to book it.

This is a current role,



built on the campaign templates and reporting we already have in place, so you can focus on running and improving the accounts from your first week. You will work closely with our Digital Marketing Manager, CRM Marketing Manager and the NPMC team.

What you will do

- Run Google Ads and Meta for your portfolio of practice brands, from account structure and bidding through to budgets and daily optimisation

- Grow new patient consultations with non-brand search and paid social targeted to each practice’s local area

- Launch paid media for new practices as they join the group, including account setup, conversion tracking and first campaigns

- Work with our agency partners day to day on briefs and budgets, and hold them to account on results

- Contribute to paid media strategy and budget allocation across the network, and own paid social strategy across the group

- Standardise conversion tracking across Google Ads, Meta and GA4, including call tracking and offline conversions from our CRM

- Report monthly on cost per conversion, lead volume and new patient consultations booked, with brand and non-brand reported separately

- Plan paid support for network-wide campaigns with our CRM Marketing Manager, and brief landing page tests with our digital and web team

- Write and test ad copy, and brief creative so every ad feels local and on brand

- Keep every ad compliant with AHPRA advertising guidelines in Australia and the equivalent standards in Recent Zealand

- Keep our campaign templates and playbooks up to date as more practices come on board

About you

You are hands-on and commercially minded, and you judge a campaign by the patients it books.

- Relevant experience.



3+ years building and running Google Ads and Meta campaigns yourself, in-house or agency side

- Multi-account. You have managed six-figure annual budgets across several accounts at once, ideally for local or multi-location businesses

- Measurement focused. Confident with GA4, Google Tag Manager, Looker Studio and conversion tracking, including offline or CRM conversion imports

- Commercial. You measure success in cost per booked consultation and return on spend, and you are comfortable being accountable for both

- Agency savvy. Comfortable briefing agencies, reviewing their accounts and pushing for better results

- Clear communicator. Able to explain results in plain language to practice managers and orthodontists

- Self-directed. Organised enough to keep many accounts moving at once without close supervision

Bonus if you have:

- Advertising experience in healthcare, dental or another regulated industry. If you haven’t worked under AHPRA guidelines before, we will get you up to speed

- Experience running accounts through a Google Ads manager account and Meta Business Manager

- Experience with call tracking platforms or CRM integrations

What we offer

- Hybrid working: 3 days in office, 2 days from home

- Modern North Sydney head office, next to North Sydney Station and Victoria Cross metro

- Real ownership of a meaningful media budget, reporting directly to the Head of Patient Growth

- Room to grow your portfolio and the team as the function develops

- Exclusive discounts and perks via the Flare HR Benefits Portal

- A sociable, supportive team culture that values collaboration

A little extra

There is no such thing as a perfect candidate. Smile Partners is a place where everyone has opportunity, so however you identify and whatever background you bring, please apply if this role would make you excited to come to work each day. We are an equal opportunity employer and know a diverse workforce is crucial to our success.

📌 Performance Marketing Manager (North Sydney)
🏢 Smile Partners Australia
📍 North Sydney