CRM & Loyalty Manager

? Cremorne, Melbourne (Tues / Wed / Thurs in office) | Full time or Part-Time, 3-4 Days |

About Alpha-H

At Alpha-H, we're not just about skincare — we're about transforming routines into rituals. As pioneers in acid-based, science-backed skincare, we craft products that deliver clinical results at home. With over 27 years of expertise, our award-winning formulas — including the iconic Liquid Gold™ Exfoliating Treatment — have set new standards in the industry.

Alpha-H is a proud member of the Vita Green brand portfolio, dedicated to delivering high-quality products and exceptional customer experiences.

The Role

We're looking for a CRM & Loyalty Manager to own the full customer retention engine — from lifecycle marketing to our loyalty rewards program. You'll turn first-time buyers into loyal, repeat customers by combining behavioural data with smart, personalised, automated journeys across email, SMS and push.

This is a hands-on role for someone who loves data as much as they love a great subject line, and who wants real ownership in a fast-moving, founder-style workplace.

What You'll Do

- Design, build and optimise automated customer workflows — welcome series, cart abandonment, win-back campaigns and more — across email, SMS and app push, including AI-driven automation across touchpoints

- Own the strategic direction and day-to-day running of our loyalty rewards program, shaping tiers,



perks and point structures that drive repeat purchases

- Mine our customer database to build sharp, targeted segments based on purchase behaviour, browsing activity and engagement

- Run a constant testing program — subject lines, creative, send times and offers — to lift open rates, click-throughs and conversion

- Partner closely with eCommerce, Brand, Sales and Customer Service to keep data flowing cleanly and customer touchpoints seamless

What You'll Bring

- 3+ years managing CRM, marketing automation and loyalty programs in eCommerce — skincare or fashion experience a strong plus

- Excellent hands-on Klaviyo skills, plus experience evaluating and rolling out platforms that accelerate AI-driven marketing

- Strong data literacy — comfortable using Google Analytics, Triple Whale and Claude to track retention metrics and turn them into action

- Sharp copywriting instincts, strong commercial acumen and the project management chops to run campaigns from concept to execution

- A track record thriving in a dynamic, entrepreneurial environment — someone who takes ownership and moves fast

Success Looks Like

- Growing customer lifetime value

- Lifting repeat purchase rate

- Reducing churn among previously active customers

- Growing active enrolment and redemption in our loyalty program

ALPHA-H · A VITA GREEN BRAND

📌 CRM & Loyalty Manager (Cremorne)
🏢 International Waters
📍 Cremorne