About the role

Plan, launch and optimise lead generation campaigns across Meta (primary) and Google. Manage campaigns end-to-end, from idea to execution, testing and reporting. Write high-converting copy for ads, landing pages, emails and nurture sequences. Build and improve ad funnels that move leads from click → opt-in → conversion. Test hooks, audiences, offers and messaging to improve performance. Analyse campaign results and clearly explain what's working and why.

Key responsibilities
Plan, launch and optimise lead generation campaigns across Meta and Google
Manage campaigns end-to-end, from idea to execution, testing and reporting
Write high-converting copy for ads, landing pages, emails and nurture sequences
Build and improve ad funnels that move leads from click → opt-in → conversion
Test hooks, audiences,



offers and messaging to improve performance
Analyse campaign results and clearly explain what's working and why

About you
3+ years experience in digital advertising and lead generation
Solid experience with Meta Ads (Google highly regarded)
Proven ability to build and optimise lead generation funnels
Robust copywriting skills with a focus on conversion
Understanding of the buyer journey and how messaging changes at each stage
Confident working with data, metrics and performance insights
Comfortable using AI tools to improve speed and output
Self-starter who can take campaigns from idea → launch → optimisation

📌 Digital Marketing Specialist Lead Generation & Copywriting Coomera
🏢 Leading
📍 Coomera