Six-Figure Salary Package + Career Growth
Founded in ****, POP MART is a global pop culture and art toy company dedicated to inspiring passion and bringing joy to fans worldwide.
Renowned for its designer toys, collaborations, and immersive retail experiences, POP MART has expanded rapidly across international markets.
Today, the brand operates in 30+ countries, with 600+ retail stores and over 2,300 Robo Shops globally.
As POP MART continues to grow across Australia and New Zealand, we are strengthening our local team to support an engaging employee experience and scalable business operations.
As we enter the next phase of our retail journey in Australia, we're seeking an experienced and inspiring Area Manager to lead our NSW region.
This role oversees six high-volume stores across NSW and a team of approximately 70 employees.
While our store network is established, our focus is now on elevating the customer experience, developing exceptional retail leaders, and continuing to enhance our existing store portfolio through exciting store relocation and upgrade projects.
We're looking for a hands‐on leader who spends more time in stores than behind a desk, builds solid relationships with their teams, creates fun and energy in the workplace, and is passionate about developing people to reach their full potential.
Area Manager, NSW
Lead a Global Pop Culture Brand
Six-Figure Salary Package + Career Growth
Founded in ****, POP MART is a global pop culture and art toy company dedicated to inspiring passion and bringing joy to fans worldwide.
Renowned for its designer toys, collaborations, and immersive retail experiences, POP MART has expanded rapidly across international markets.
Today, the brand operates in 30+ countries, with 600+ retail stores and over 2,300 Robo Shops globally.
As POP MART continues to grow across Australia and New Zealand, we are strengthening our local team to support an engaging employee experience and scalable business operations.
As we enter the next phase of our retail journey in Australia, we're seeking an experienced and inspiring Area Manager to lead our NSW region.




This role oversees six high-volume stores across NSW and a team of approximately 70 employees.
While our store network is established, our focus is now on elevating the customer experience, developing exceptional retail leaders, and continuing to enhance our existing store portfolio through exciting store relocation and upgrade projects.
We're looking for a hands‐on leader who spends more time in stores than behind a desk, builds strong relationships with their teams, creates fun and energy in the workplace, and is passionate about developing people to reach their full potential.
Key Responsibilities
Inspire, coach and develop store managers and retail leaders across the region
Create an engaging, positive and accountable culture where teams can thrive
Build high‐performing teams through effective recruitment, succession planning and talent development
Celebrate success and recognise outstanding performance across the region
Lead from the front through a visible and consistent store presence
Drive Commercial Performance
Drive sales, profitability and operational performance across the region
Analyse business trends and implement strategies to maximise sales and productivity
Partner with Store Managers to identify opportunities and improve store performance
Deliver strong commercial outcomes while maintaining an exceptional customer experience
Deliver Exceptional Retail Experiences
Champion a customer‐first culture across all stores
Ensure stores consistently deliver an engaging and memorable brand experience
Maintain exceptional visual merchandising, operational and presentation standards
Drive execution of major launches, campaigns and key trading periods
Build the Future




Develop future retail leaders through structured coaching and development
Partner closely with Recruitment to attract, hire and retain top talent
Support major store relocation and enhancement projects
Contribute to the continued evolution of POP MART's retail business in Australia
Our Ideal Candidate
We're looking for a seasoned retail leader who understands that great results come from engaged, high-performing teams.
This opportunity is likely to appeal to leaders from:
Global fashion and apparel brands
Athleisure and sportswear retailers
Beauty and cosmetics retailers
Youth-focused, lifestyle or culture‐driven brands
Premium customer experience‐led retail environments
You'll likely bring:
Multi‐site retail leadership experience across a network of stores
A proven track record of leading and developing Store Managers
Experience managing large and diverse teams, in a fast‐paced environment
Strong commercial acumen and customer focus
Success operating within high‐volume retail environments
A highly visible and hands‐on leadership style
A passion for coaching, mentoring and developing future leaders
Exceptional communication and stakeholder management skills
The ability to balance people, performance and customer experience
High energy and a genuine passion for creating engaging retail environments
Why Join POP MART?
Lead a portfolio of high‐volume stores across some of Australia's busiest shopping destinations
Develop and inspire a large team of retail leaders and team members
Play a key role in shaping the next chapter of POP MART's retail journey in Australia
Support exciting store relocation and enhancement projects designed to elevate the customer experience
Join a creative, energetic and globally recognised brand
Work alongside passionate leaders who care deeply about people, performance and culture
Enjoy genuine career development opportunities within a growing international business
Full and permanent Australian working rights required to be eligible
#J-*****-Ljbffr

📌 Area Manager (Nsw) (Sydney)
🏢 POP MART
📍 Sydney