Job Description
The ANZ B2B Marketing Lead is the accountable market owner for OpenAI's B2B marketing strategy, execution, and outcomes across Australia and New Zealand.
They set priorities with local GTM leadership, translate global and regional strategy into locally effective programs, and drive measurable pipeline, adoption, and customer trust.
They remain hands‐on while drawing on regional and global specialists, represent ANZ customer and market needs in broader planning, and build the operating model and capabilities needed to scale.
The role prioritises enterprise and mid‐market opportunities across Australia and New Zealand, while coordinating startup, developer, and partner programs with regional and global specialists.
You will partner closely with Sales, Partnerships, Product Marketing, Communications, Legal, APAC Marketing, and Global Marketing to set local priorities, activate relevant programs, and bring ANZ customer and market insights into broader planning.
Responsibilities
Own ANZ B2B marketing strategy and investment recommendations across Australia and New Zealand, prioritizing enterprise and mid‐market opportunities in alignment with local GTM, regional, and global goals
Plan and run integrated marketing programs across ABM, field events, executive programs, roundtables, partner co‐marketing, customer stories
Activate global and regional campaigns for the ANZ market, adapting messaging, channels, proof points, and execution for local audiences
Create high‐impact local content, including customer stories, executive narratives, sales enablement, newsletters, and campaign assets
Partner with Sales to identify priority enterprise and mid‐market accounts, industries, pipeline gaps, and buyer objections across Australia and New Zealand
Work with Product Marketing, APAC Marketing, and Global Marketing to adapt launches and B2B narratives for audiences across Australia and New Zealand
Coordinate with Comms, Global Affairs, Legal, and policy partners on trust‐sensitive messaging and external programs
Build partner marketing strategies with priority ecosystem, channel, and industry partners, drawing on Partnerships and regional and global marketing specialists




Coordinate startup and developer programs with the relevant specialist teams as part of the ANZ B2B plan
Manage agencies, vendors, timelines, budgets, reporting, and post‐campaign measurement
Establish operating rhythms and performance dashboards for ANZ B2B marketing
Represent ANZ customer and market needs in regional and global planning, advising leadership on opportunities, risks, and investment priorities
Identify capability gaps and recommend the resourcing, specialist support, and operating model needed to scale ANZ B2B marketing
About the Employer
OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity.
Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment.
, OpenAI is an AI research and deployment company dedicated to ensuring that general‐purpose artificial intelligence perks all of humanity.
We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products.
AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
, At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared.
Join us in shaping the future of technology.
About the Candidate
10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial ANZ B2B market experience
Proven experience driving measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs
Proven experience building and executing account‐based marketing (ABM)



programs for strategic enterprise accounts, with measurable account engagement and pipeline impact
Proven experience executing integrated marketing programs that translate global or regional campaigns into locally relevant messaging, channels, content, and activation
Strong understanding of enterprise and mid‐market buying dynamics across Australia and New Zealand, including trust, risk, privacy, procurement, partner influence, and stakeholder alignment
Full professional English fluency with strong writing, editing, and content production judgment for audiences across Australia and New Zealand
Demonstrated ability to work cross‐functionally with Sales, Product Marketing, Comms, Legal, Partnerships, and regional and global teams
Strong project management skills and proven ability to manage multiple programs, agencies, vendors, budgets, and stakeholders
Analytical ability to connect marketing activity to pipeline, account engagement, adoption, and business outcomes
Demonstrated ability to own market strategy and hands‐on execution, prioritise investment, and build repeatable marketing capabilities in ambiguous environments
Strong stakeholder influence and ability to bring local customer and market insight into regional and global planning
Proven ability to build and execute integrated marketing plans across relevant B2B channels, including brand, digital, and influencer channels, * Experience marketing AI, developer, SaaS, infrastructure, cloud, data, or other technical products
Familiarity with Salesforce, Marketo, event platforms, and marketing analytics tools
Partner marketing experience, ideally including partner‐led GTM and ecosystem co‐marketing in ANZ
Experience with regulated or trust‐sensitive industries such as financial services, healthcare, public sector, education, or professional services
Experience in startups, high‐growth technology companies, or global‐local matrix organizations
An existing network across ANZ enterprise technology, partner, agency, creative, production, or industry communities
Deep understanding of the business and consumer landscape, cultural context, and media and marketing dynamics across Australia and New Zealand
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📌 B Marketing Lead, Anz (Sydney)
🏢 Tasmania
📍 Sydney