About the role

You are a hands-on Marketing Coordinator – Content & Digital working across Gotcha Fresh Tea and YOVIE. This is not a role where you simply brief agencies and wait for the work to come back. You will enjoy creating, coming up with ideas, picking up a phone or camera, shooting, editing, publishing, testing and learning from results. You may be a recent marketing graduate with a strong creative portfolio, or an early-career marketer ready to take on more responsibility.

Key responsibilities

- Film and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts and other digital channels

- Create photos, stories and social content across both brands

- Write captions, hooks and marketing copy that fit each brand's personality

- Regularly visit stores to capture products, customers, staff, launches and events

- Identify trends and quickly turn relevant ideas into branded content

- Help plan and manage the social media content calendar

- Publish consistently across key platforms

- Help manage community engagement and customer interaction

- Support product launches, seasonal campaigns, promotions and local-store marketing

- Monitor social media and campaign performance and track engagement, reach, traffic and campaign results

About you

- A genuine interest in social media, content,



digital marketing and consumer brands

- Confidence shooting and editing short-form video

- A robust eye for visual content and branding

- Good written English and the ability to write simple, engaging marketing copy

- Experience with tools such as CapCut, Canva, Adobe Creative Cloud or similar

- Strong familiarity with Instagram, TikTok and short-form video trends

- Good organisation and the ability to manage multiple tasks and deadlines

- The confidence to work independently while also taking direction and feedback

- A willingness to spend time in stores rather than doing everything from behind a desk

- A practical, positive attitude and strong follow-through

About us

Gotcha Fresh Tea is an Australian-born bubble tea brand offering freshly brewed tea, bold flavours and a distinctive customer experience across Australia and international markets. YOVIE brings frozen yoghurt, matcha and colourful build-your-own creations together in a fun, highly visual customer experience. Across both brands, there is no shortage of content opportunities — new drinks, matcha, frozen yoghurt, toppings, product launches, customer reactions, store openings, franchise stories, events and everyday moments worth sharing.

📌 Marketing Coordinator – Content & Digital (Mulgrave)
🏢 EFC Group Australia
📍 Mulgrave