Job Description

Job Description n

Working closely with Product, Sales, Customer Success, Strategic Partnerships and regional leaders, you'll create the frameworks, capability and marketing engine required to scale a global business.

You’ll help answer some of our biggest questions: n

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- How do we create a globally recognised AgTech brand?
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- How do we enter new markets successfully?
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- How do we translate complex technology into meaningful customer value?
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- And how do we ensure marketing becomes a key driver of commercial growth across the business?
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What you’ll be doing n

As Head of Marketing, you'll lead the development and execution of eShepherd 's global marketing strategy across brand, demand generation, customer engagement, go-to-market and market expansion.

You’ll: n

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- Develop and execute a global marketing strategy that supports growth, market expansion and commercial objectives.
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- Build a strong and differentiated global brand that strengthens eShepherd 's position as a leader in virtual fencing and livestock technology.
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- Turn customer and market insights into actionable growth opportunities.
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- Lead global go-to-market planning
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- Create integrated demand generation programs across digital, content, events, partnerships and key industry channels.
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- Develop compelling customer value propositions and messaging that simplify complex technology.
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- Partner closely with Sales to drive pipeline growth and revenue outcomes.
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- Build and enable regional marketing capability, balancing global consistency with local market relevance.
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- Use data, insights and performance metrics to continuously improve marketing effectiveness.
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- Build industry influence through thought leadership, media, partnerships and stakeholder engagement.
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- Lead and develop a high-performing marketing team while contributing as a key member of the eShepherd Leadership Team.
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About the Employer n

At eShepherd , we're changing the way livestock farming is managed around the world through virtual fencing technology that gives farmers greater flexibility, improved productivity, and a new way to manage their land and animals.

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Built on more than 85 years of innovation from Gallagher, eShepherd combines deep agricultural heritage with the ambition and pace of a fast-growing global technology business. Today, our products support farmers across multiple continents, and we're only just getting started.

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We're looking for an exceptional Head of Marketing to join our Leadership Team to develop and share one of the most compelling stories in global AgTech.

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This isn't a role where you inherit a mature global brand and optimise around the edges.

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This is an opportunity to help shape how the world understands eShepherd , influence the future of this category, and build marketing capability that will support our next phase of international growth.

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If you're energised by expansion, complexity, innovation and the opportunity to leave a lasting mark, we'd love to hear from you.

The prospect n

eShepherd is entering a pivotal stage of commercialisation, and marketing has a critical role to play in what comes next.

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You'll own the global marketing strategy, connecting customer insight, commercial ambition and brand storytelling to drive awareness, demand, adoption and growth across established and emerging markets.

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You'll think globally while ensuring local relevance for our customers around the world - understanding that what resonates with a producer in Australia may differ from what engages customers in the United States, Europe or Latin America.

About the Candidate n

We're looking for a strategic growth marketer who thrives in environments where innovation, complexity and commercial ambition intersect.

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- Significant senior marketing leadership experience within a SaaS, technology, digital platform, IoT, AgTech or innovation-led organisation.
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- Experience marketing solutions that combine hardware, software, connectivity,



data and customer services.
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- A proven track record building and executing marketing strategies across complex international markets.
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- Strong experience developing demand generation programs that drive measurable pipeline growth, customer acquisition and revenue outcomes.
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- Deep understanding of digital marketing ecosystems including CRM, marketing automation, customer journey design, lead nurturing and performance analytics.
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- Experience scaling a product, platform or technology business through phases of rapid growth.
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- Exceptional product marketing and storytelling capability, with the ability to simplify complex technology and create compelling customer narratives.
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- Strong commercial instincts and a clear understanding of how marketing contributes to revenue growth and business performance.
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- Experience working across multiple regions, cultures and go-to-market models.
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- The ability to operate strategically while remaining hands-on when needed.
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- Experience within AgTech, SaaS, IoT, agricultural technology or another fast-growth technology environment would be highly regarded.
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Work Environment n

Global brand + Competitive Salary + Bonus

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Shape the next chapter of a global AgTech growth story

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Most marketing leaders spend their careers growing brands. Very few get the opportunity to help define an industry., You'll join a company with global ambition and meaningful momentum to support new technology that is solving real-world challenges for farmers around the world.

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You'll work cross-functionally alongside passionate experts across product, engineering, customer success, sales and operations, while benefiting from the stability, reputation and long-term thinking of Gallagher, a family-owned business that's been supporting farming communities for generations.

In return, we offer: n

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- Competitive salary and performance-based incentives.
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- Tools, technology and resources to help you succeed.
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- A supportive and collaborative team culture.
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- Employee Assistance Program and wellbeing initiatives., National
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📌 Head Of Marketing (Victoria)
🏢 Tasmania
📍 Victoria