Job Description

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Job Title: Web Developer (WordPress, Headless CMS & D2C)
Location: Sydney, NSW, Australia (On-site): 9 AM - 5 PM AEST

About the Role n

We’re seeking an experienced Web Developer to take ownership of our WordPress websites, lead our transition to a headless CMS and build high-performing digital experiences that turn visitors into paying customers.

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You’ll be responsible for maintaining and optimising our existing websites while developing customer-facing applications, including sign-up flows, checkout, account management and subscription services.

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This is a hands‑on role with real ownership. You’ll work closely with management and marketing to deliver technical solutions that directly impact website performance, customer acquisition, conversion and retention.

Key Responsibilities n

WordPress Development & Website Performance

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- Build, maintain and update WordPress websites using Elementor, custom themes and reusable components.
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- Ensure website security, stability and performance, including Core Web Vitals, uptime and plugin management.
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- Develop high-converting landing pages for marketing campaigns, with accurate tracking and analytics in place.
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- Identify and implement ongoing improvements to website functionality, speed and user experience.
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Headless CMS Development & Migration

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- Evaluate and recommend suitable headless CMS platforms and modern frontend frameworks.
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- Plan and lead the migration from WordPress to a headless CMS, including content modelling, URL mapping, redirects and SEO preservation.
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- Build reusable component libraries that allow marketing teams to launch and update pages efficiently.
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D2C Application Development

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- Develop and improve customer-facing applications, including sign‑up, checkout,



account and subscription management.
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- Integrate payment platforms, Salesforce and third‑party APIs.
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- Conduct A/B testing and optimise customer journeys to improve conversion rates and retention.
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Analytics, Tracking & Collaboration

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- Implement and maintain analytics and tracking through GA4, Google Tag Manager, Meta Pixel and Conversions API.
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- Work closely with management and marketing to translate business requirements into functional technical solutions.
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- Prepare explicit technical documentation and ensure smooth handovers to agencies or other developers.
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- Communicate technical decisions and trade-offs clearly to non‑technical stakeholders.
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- Excellent spoken and written English, with the ability to communicate confidently with non‑technical stakeholders.
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- Proven experience working with direct‑to‑consumer (D2C) brands, either in‑house or agency‑side.
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- Strong understanding of D2C customer journeys, subscriptions, conversion funnels and customer acquisition.
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- Experience developing customer‑facing web applications involving accounts, payments or subscription management.
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- Minimum 3 years of hands‑on WordPress development experience, including custom themes, Elementor and plugin management.
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- Practical experience with headless CMS platforms such as Contentful, Sanity, Strapi, Storyblok or headless WordPress.
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- Experience with modern frontend frameworks such as Next.js,



Nuxt or Astro.
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- Strong proficiency in HTML, CSS, JavaScript/TypeScript and React.
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- Solid understanding of website performance, responsive design, accessibility and Core Web Vitals.
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- Experience integrating third‑party APIs and payment platforms.
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- Ability to manage priorities independently, identify risks early and take ownership of projects from development through to delivery.
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- Strong problem‑solving skills, attention to detail and a proactive approach to continuous improvement.
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- Ability to work on‑site in Sydney.
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Nice to Have nn
- Experience integrating Salesforce Marketing Cloud or Sales Cloud.
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- Experience with Stripe, recurring billing and subscription payment systems.
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- Experience implementing GA4, Google Tag Manager and server‑side tracking.
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- Familiarity with Vercel, Netlify or similar hosting and deployment platforms, including CI/CD.
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- Previous experience working with automotive, services or subscription‑based businesses.
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- A portfolio demonstrating measurable improvements in website performance, conversion rates or revenue.
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- Opportunity to take ownership of the company's websites and digital platforms.
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- Lead the transition to a modern headless CMS architecture.
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- Work directly with management and marketing on projects with measurable commercial impact.
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- High level of ownership and autonomy in technical decision‑making and project execution.
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- Opportunity to develop and optimise customer‑facing applications and subscription experiences.
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- Hands‑on involvement in both technical development and digital growth initiatives.
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- Opportunity to influence the company's long‑term technology strategy.
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📌 Web Developer (New South Wales)
🏢 Secure IQ Services
📍 New South Wales