PERFORMANCE MARKETING & PAID SOCIAL MANAGER

The Skincare Tools is an Australian beauty technology brand creating clinic-grade skincare tools designed to bring advanced technologies into everyday skincare routines.

As we continue to scale across Australia and internationally, we are looking for a commercially minded Performance Marketing & Paid Social Manager to join our Sydney team and take ownership of our digital acquisition strategy and performance.

This is a hands-on role for someone who understands what makes creative convert, is highly analytical, and can move quickly between campaign strategy, optimisation, reporting and content creation.

About the role

You will be responsible for driving profitable customer acquisition and growth across key paid digital channels, with a particular focus on Meta Ads across Facebook and Instagram. You will manage campaigns from strategy through to execution, continuously analysing performance and identifying opportunities to improve creative, targeting, conversion and return on ad spend. You will also work closely with the internal brand and content team to develop, edit and test performance-led creative.

Key responsibilities

Plan, launch and optimise paid campaigns across Facebook, Instagram, Google, TikTok, Pinterest and LinkedIn

Take primary ownership of Meta Ads Manager, including campaign structure, audience strategy, budget allocation and optimisation

Monitor and improve key performance metrics including ROAS, CAC, CPA, CTR, CPM, CVR and AOV

Manage and optimise Google Search, Shopping and Performance Max campaigns

Build structured creative testing programs across messaging,



hooks, formats, offers and audiences

Identify winning creative and rapidly develop new iterations based on performance data

Use CapCut to edit short-form video, UGC, influencer and product content into performance-focused ads

Write and test paid social headlines, hooks and ad copy

Brief creators and the internal content team on performance-driven content requirements

Produce clear weekly and monthly performance reporting with actionable recommendations

About you

Demonstrated experience managing paid media for an eCommerce or DTC brand, ideally within beauty, skincare, fashion, wellness or another visually led consumer category

Solid hands-on experience with Meta Ads Manager

Strong knowledge of Facebook and Instagram performance marketing

Experience managing Google Ads

Experience or working knowledge of TikTok Ads, Pinterest Ads and LinkedIn Campaign Manager

Strong understanding of eCommerce performance metrics and attribution

Experience managing and optimising meaningful paid media budgets

Strong creative judgement and an understanding of what makes social content convert

Experience with CapCut and short-form video editing

Confidence interpreting data and turning performance insights into clear actions

About us

The Skincare Tools is an Australian beauty technology brand creating clinic-grade skincare tools designed to bring advanced technologies into everyday skincare routines. As we continue to scale across Australia and internationally, we are entering an exciting stage of growth across Australia and international markets.

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📌 PERFORMANCE MARKETING & PAID SOCIAL MANAGER (Sydney)
🏢 The Skincare Tools
📍 Sydney