At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.

Due to exciting growth plans and internal promotions across the business, we’re looking to connect with driven, people-first Store Managers based across Sydney Metro and the East. This is your chance to step into a leadership role, build high‑performing teams, and drive exceptional customer experiences.

What’s in it for you?

- OTE $ $100,000 (Base + Super + Monthly + Annual Bonus + Profit bonus)(monthly & annual incentives)
- Real opportunity toearn more as you perform
- Leadership development programs to grow your career
- Annual3-day Leadership Conferencewith the AU/NZ teamwhere you will be part of broader business discussions as well as a chance to let your hair down and celebrate being part of BN with the entire AU NZ Leadership Team.
- Access to world‑class training and development tools
- A monthly allowance for your store to reward, incentivise and recognise your team.
- 2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!

What you’ll be doing

- Lead, coach and inspire your team to deliver outstanding customer experiences
- Drive sales performance and smash targets
- Create a high‑energy,



positive store culture
- Partner with your Optometrist to grow both retail and clinical success
- Run a smooth, efficient operation—without ever compromising on service

What we’re looking for

- ProvenStore Management experience in Optics or Retail at a Senior Store Manager level(or equivalent)
- Experience in optics is highly regarded; alternatively, if you have supervisory or management experience in retail, hospitality or similar and are keen to learn - we are keen to teach! so we strongly encourage you to apply.

- Someone who feels at home with our values: tight‑knit, down‑to‑earth, and constantly improving
- A passion for delivering exceptional customer experiences
- Confident in driving sales through honest, well‑judged recommendations

- High energy and adaptability in a quick‑paced environment
- Strong leadership skills - you know how to motivate and develop a team
- Commercial mindset with a drive to achieve results
- A confident leader who enjoys developing others

This is your chance to step into an exciting role, elevate your leadership career, and be part of a brand that’s growing fast.

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.

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📌 Store Managers | Sydney CBD & Eastern Suburbs
🏢 Bailey Nelson Australia Franchising
📍 Sydney