Role Purpose The Senior Business Analyst (Commercial) will partner with product, strategy, and business leaders to identify growth opportunities, develop customer value propositions, shape product strategy, and support commercial decision-making. The role requires a strong commercial mindset, customer-centric thinking, and the ability to translate market insights into actionable business outcomes.

Key Responsibilities

- Analyse customer needs, market trends, and competitor offerings to identify growth opportunities.

- Support the development and refinement of customer value propositions across products and services.

- Partner with Product Managers and business leaders to define and execute product strategy.

- Conduct commercial analysis, business case development, and financial modelling to support product decisions.

- Gather and translate stakeholder requirements into strategic recommendations and actionable initiatives.

- Evaluate product performance, customer adoption, and commercial outcomes using data-driven insights.

- Facilitate workshops and strategy sessions with senior stakeholders.

- Assess impacts of proposed changes on customers, revenue, profitability, and operational processes.

- Develop recommendations to improve customer experience, retention, and business performance.

- Support prioritisation of strategic initiatives based on customer and commercial value.

- Create executive-level presentations, reports, and business cases for senior management.

Key Skills &

- Experience





- 7+ years' experience as a Business and data Analyst, Commercial Analyst, Strategy Analyst, or similar role.

- Robust experience in developing customer value propositions and customer-centric solutions.

- Proven exposure to product strategy, product lifecycle management, and portfolio optimisation.

- Strong commercial acumen with experience in revenue analysis, profitability assessment, and business case development.

- Ability to translate customer insights and market intelligence into strategic recommendations.

- Advanced analytical and problem-solving capabilities.

- Excellent stakeholder management and executive communication skills.

- Experience working within financial services, banking, fintech, or related industries preferred.

- Strong proficiency in Excel, PowerPoint, and data visualisation tools.

Key Competencies

- Customer Value Proposition Development

- Product Strategy &
- Roadmap Planning

- Commercial Analysis &

- Business Case Development

- Strategic Thinking

- Customer-Centric Decision Making

- Market &

- Competitor Analysis

- Financial Acumen

- Stakeholder Engagement &

- Influencing

- Data-Driven Decision Making

- Executive Communication

Ideal Candidate Profile A commercially minded Senior BA who can bridge customer needs, product strategy, and business outcomes. The successful candidate will bring strong analytical skills, customer-focused thinking, and the ability to influence strategic decisions that drive growth and enhance customer value.

📌 Business Analyst Commercial (Barangaroo)
🏢 Teachers Mutual Bank
📍 Barangaroo