Job Description

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Sanitariumis a progressive and dynamic business that is Australian owned and produces Australia’s leading breakfast products – Up & Go, So Good, Alternative Dairy Co range and Australia’s favourite breakfast Weet-Bix.

The Role n

Want to help shape the social voice of some of Australia’s most loved brands?

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This is a social-first brand-building role working across our iconic, purpose-led brands — combining creativity, culture, creators and performance. You’ll help bring brands like Weet-Bix, Up&Go;, So Good and Alternative Dairy Co to life across TikTok, Meta, creator partnerships and cultural moments.

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Working closely with the Social Media Manager, internal brand teams, creative partners and external agencies, you will play a hands-on role in shaping how our brands show up in culture and connect with Australian communities.

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- Create culturally relevant social content: Turn brand strategies into scroll-stopping social ideas across TikTok, Meta and emerging channels.
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- Grow engaged brand communities: Write clear, engaging copy and help build deeper relationships with audiences across our brands and events.
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- Lead creator and influencer partnerships: Shape partnerships that feel authentic, brand-safe and relevant to the communities we want to reach.
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- Champion platform-first creative: Brief creative teams, influencers and content creators to deliver ideas made for social, not simply adapted for it.
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- Optimise paid social performance: Manage in-house social media buying, using Meta and TikTok Ads Manager to deliver cost-effective reach, engagement and registrations.
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- Use insights to shape brand activity: Spot cultural moments, analyse campaign performance and translate reporting into ideas that sharpen what comes next.
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- Protect and strengthen the brands: Coordinate approvals so content meets nutrition, regulatory and brand requirements while still feeling fresh and social-first.
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- Manage budgets with purpose:



Oversee allocated social media budgets and support smart production-spend decisions.
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About you n

You know what makes people stop, share, comment and care — and you can translate that instinct into culture relevant, brand-safe, measurable social activity.

You will bring: n

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- At least three years’ experience managing digital communications and social media activity.
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- Proven experience delivering social campaigns from planning through to execution and reporting.
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- Strong capability in digital media buying, campaign optimisation and performance benchmarking.
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- Expertise in Meta Ads Manager, Instagram, TikTok and influencer engagement.
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- Experience using social media metrics and research to demonstrate campaign performance and return on investment.
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- Robust copywriting, communication and stakeholder-management skills.
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- An understanding of how social media connects with activations, public relations and broader marketing campaigns.
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- A degree in Digital Marketing, Marketing or Communications is strongly preferred.
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What will help you succeed n

You will be someone who:

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- Builds strong relationships and confidently influences stakeholders.
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- Brings new ideas and practical solutions.
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- Plans effectively and manages competing deadlines.
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- Uses data and insights to make informed decisions.
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- Communicates clearly and adapts to different audiences.
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- Demonstrates integrity and consistently delivers high-quality work.
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Benefits of working at Sanitarium n

At Sanitarium, we support our people both at work and beyond. Benefits include:

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- Early finish every Friday
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- On-site gym and complimentary access to a fitness app
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- Mental health support for you and your immediate family
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- $100 each year to support your wellbeing journey
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- Comprehensive health and wellbeing programs
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- World-class growth and development opportunities and pathways
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- A supportive, purpose-led workplace where you can make a positive difference
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#J-18808-Ljbffr

📌 Social Media Specialist (Central Coast Council)
🏢 Sanitarium Health & Wellbeing
📍 Central Coast Council