Position

Digital Campaign Manager

Position Overview

As a Digital Campaign Manager at Longreach Media, you will play a hands-on role in developing, implementing, managing and reporting on digital media campaigns across a diverse range of clients and industries.

The role combines digital campaign strategy with practical platform execution. You will work across paid search, YouTube and paid social, helping develop digital approaches in response to client briefs before taking campaigns through setup, optimisation, reporting and post-campaign analysis.

We are looking for someone with at least 2–3 years of relevant digital media experience who is confident working directly within major advertising platforms, particularly Google Ads and paid social platforms.

You will work closely with Longreach's account and senior digital teams, while also having direct interaction with clients. As your experience develops, there is significant scope to take greater ownership of digital strategy, client relationships and broader account responsibilities.

About Longreach

Longreach Media is an independent, full-service media agency based in Perth, focused on delivering sound and effective media strategy, planning and buying for our clients.

We are a team-oriented team that works hard to provide the best possible service across all media. We operate as advisors to our clients and go above and beyond to make sure their needs are met and exceeded.

We pride ourselves on the relationships we build with our clients and media partners. As an independent agency, a strong and positive culture is important to us, both in delivering great work and ensuring our team enjoys coming to work.

Key Responsibilities

Digital Strategy & Campaign Planning

· Develop digital media approaches in response to client briefs, objectives and budgets

· Recommend appropriate digital channels, platforms, campaign structures, audiences and formats





· Translate broader media strategies into practical digital campaign plans

· Contribute digital recommendations to integrated media plans and client presentations

· Undertake research and analysis to support campaign recommendations

· Identify opportunities to improve campaign performance, targeting and channel mix

· Stay across changes to digital platforms, products and advertising capabilities

Campaign Implementation & Management

· Build and manage campaigns across Google Ads, including Search, YouTube, Performance Max and Demand Gen

· Build and manage paid social campaigns across platforms such as Meta, LinkedIn and other relevant channels

· Set up campaign structures, targeting, budgets, bidding strategies, creative assets and tracking requirements

· Undertake keyword research, audience development and campaign configuration

· Conduct thorough quality assurance prior to campaign launch

· Monitor campaign delivery and ensure activity is pacing appropriately against approved budgets

· Optimise campaigns throughout their lifecycle to improve performance against agreed objectives

· Troubleshoot campaign, tracking and platform issues where required

Measurement, Reporting & Analysis

· Monitor and analyse digital campaign performance across platforms

· Build and maintain campaign reporting dashboards

· Prepare regular campaign performance reports and client commentary

· Develop post-campaign reports and analysis, identifying key learnings, results and opportunities

· Translate campaign data into clear and meaningful insights for clients





· Make optimisation and future campaign recommendations based on performance

· Work with analytics and measurement platforms to improve campaign tracking and reporting

Client & Team Collaboration

· Work directly with clients on digital campaign requirements, performance and recommendations

· Present campaign updates, results and digital recommendations where appropriate

· Work closely with Account Managers and Account Directors to ensure digital activity supports broader client strategies

· Clearly communicate campaign requirements, timelines, performance and issues to internal teams

Qualifications/Requirements

· 2–3 years of experience in digital media, ideally within a media or advertising agency environment

· Hands-on experience building and managing campaigns within Google Ads

· Experience across Google Search and other Google Ads products such as YouTube, Performance Max and/or Demand Gen

· Hands-on experience managing paid social campaigns, particularly Meta Ads

· Solid understanding of digital campaign structures, targeting, bidding, optimisation and measurement

· Experience analysing campaign performance and making data-led optimisation recommendations

· Experience preparing campaign reports and communicating performance insights

· Strong attention to detail, particularly when building and quality-checking campaigns

· Strong organisational skills and the ability to manage multiple clients and campaigns simultaneously

Highly Regarded

· Experience with Google Analytics 4

· Experience with Google Tag Manager

· Experience building dashboards in Looker Studio or similar reporting platforms

· Experience with Campaign Manager 360 or other ad serving and measurement platforms

· Experience across additional paid social platforms such as LinkedIn or TikTok

· Experience working across programmatic media

· Understanding of conversion tracking, pixels, tags and digital measurement

📌 Digital Campaign Manager (Western Australia)
🏢 Longreach Media
📍 Western Australia