About The Role

We are looking for a detail-driven, numbers-minded Digital Marketing Specialist to support the execution, optimisation and reporting of the digital marketing across paid media, organic search and affiliates. Working closely with the Senior Digital Marketing Manager, you’ll bring campaigns to life accurately, keep them performing against budgets and targets, and turn the data into insights that support revenue growth across our digital channels.

Key Focus

- Execute and optimise paid media campaigns across Google, Meta, Pinterest and TikTok, in line with the strategy, budgets and targets set by the Performance Marketing Manager.

- Monitor daily and weekly performance against KPIs, benchmarks, CPA and ROAS targets, tracking spend, bids and pacing to stay on budget and flag risks or opportunities early.

- Run keyword research, audience testing and A/B experiments, feeding performance insights back to the creative and social teams.

- Deliver SEO initiatives, from keyword research and on-page optimisation (metadata, headings, internal linking and landing pages) to technical audits with the development team.

- Track and report SEO performance using tools such as SEMrush, Google Search Console, Ahrefs and Botify.

- Help manage relationships with our affiliate partners and networks, supporting promotions and exclusive offers to maximise performance.

- Monitor and report on affiliate activity with clear insights, and help negotiate commission structures and incentives that align with business objectives.

- Partner with the Planning and Ecommerce teams on product-level performance,



and execute paid and organic activity for product launches and campaigns.

- Coordinate meetings with paid media agencies and external partners, preparing reports, agendas and discussion points focused on performance and optimisation.

- Stay across digital marketing trends, platform updates and competitor activity in fashion and retail, sharing recommendations that drive improvement.

What we’re looking for

- 3-5 years’ experience in a digital marketing, performance or eCommerce role, ideally within fashion or retail.

- Hands-on experience with paid media platforms including Google Ads, Meta, Pinterest and TikTok.

- A working knowledge of SEO and tools.

- Confident with data and reporting, with the ability to turn numbers into explicit insights and recommendations.

- Highly organised with a sharp eye for detail, able to manage multiple campaigns and priorities at pace.

- A collaborative communicator who works well across internal teams, agencies and partners.

- Genuinely passionate about fashion, digital and keeping across emerging platform and marketing trends.

Why join this team

- Work with a global women’s fashion brand with strong momentum and vision.

- Be part of a supportive, collaborative team that values creativity and growth.

- 50% product allowance.

- Flexible working: 4 days in office, 1 day WFH.

If you’re a data-minded marketer with a love of fashion, we’d love to hear from you.

Click Apply and send your resume and a short cover letter as to why this role is of interest to you.

📌 Digital Marketing Specialist (Melbourne)
🏢 rallee.
📍 Melbourne