Shape the future of marketing capability in Australia.

The newly formed Marketing Association of Australia (MAA), bringing together AANA and ADMA, has a big ambition: to be every Australian marketer’s trusted learning partner throughout their career. We are looking for an ambitious, commercially minded marketing leader to help make it happen.

This is a role for someone who has built their career in marketing, understands what great marketing looks like in practice, and is passionate about helping others become better marketers.

Reporting to the CEO and joining the senior leadership team, you will lead our education business into the future. Building on ADMA's incredible education assets and AANA's industry network, you will deliver outstanding programs today and drive the strategy, sales and partnerships that shape what comes next for marketing education in Australia.

You will own the business plan, budget and commercial performance, lead a small but mighty team of education managers, and work closely with membership, marketing and finance. You will be as comfortable pitching a capability program to a CMO as reviewing course profitability or helping the team deliver an exceptional learning experience.

This role offers an attractive, competitive remuneration package.

What you will lead

- Build the industry's education destination. Turn MAA's ambition into an executable strategy, developing learning pathways from university and early career through to marketing leadership and the boardroom.
- Run and grow the business. Own strategy, revenue, profitability, budgets, marketing, pricing and performance. Deliver existing programs successfully, while building sustainable growth.
- Drive demand and win business. Build the MAA education proposition and demand for it, personally lead key pitches, build relationships with CMOs and business leaders,



and convert capability needs into course enrolments, corporate training and lasting partnerships.
- Shape what marketers need to know. Bring together proven marketing theory, real-world best practice, customer insight and Capability Compass data to evolve the portfolio protecting the fundamentals while responding to AI, data, technology and emerging practice.
- Lead excellent delivery. Develop a small team and a strong network of educators. Work across MAA to deliver quality learning, a seamless customer experience and measurable value for members and clients.

What you will bring

- Broad, senior marketing experience. You have worked across the marketing remit - ideally in FMCG, consumer goods or another sophisticated marketing-led organisation; and understand strategy, brand, customer/consumer insight, innovation, communications, channels, data, measurement and commercial performance.
- Strong commercial leadership. You have been accountable for growth, revenue and budgets/P&L;, and know how to use customer insight, proposition development, pricing, marketing and performance management to grow a product, portfolio or business.
- A passion for marketing as a discipline. You are curious about what makes marketing work, understand the importance of both proven marketing theory and real-world practice, and have a point of view on the capabilities marketers need now and in the future.
- The ability to sell and influence with evidence of winning business,



developing persuasive proposals and building trusted relationships with CMOs and C-suite leaders.
- A passion for developing people. You have invested in the capability of your teams through coaching, mentoring and structured development, and have seen first-hand what great organisational learning and capability development looks like.
- Ambition grounded in execution with the judgement to prioritise, the discipline to deliver and the willingness to get involved in the detail.
- Collaborative leadership to develop a small team, guide change and deliver shared outcomes with membership, marketing, finance and the wider MAA team.

Why MAA

Help build something enduring at a defining moment for Australia's marketing industry. The AANA and ADMA merger brings together complementary expertise, education assets and industry relationships, creating an exceptional platform for growth.

You will have a seat at the leadership table, working directly with the CEO and the opportunity to shape how the industry learns throughout a marketing career. This is a role for someone who wants to combine commercial achievement with a lasting contribution to the profession.

Based in Sydney with versatile work arrangements, the role is available full-time or four days per week.

Apply

Please send your resume and a concise cover letter to [email protected], outlining the breadth of marketing experience you would bring to MAA, how you have invested in developing the capability of marketers, and an example of how you have commercially grown a product, portfolio or business.

For a confidential discussion or a copy of the full position description, contact the same address.

If this opportunity excites you, but your experience does not match every point, we encourage you to apply. We value diversity, different career paths and perspectives.

📌 Director of Education (Sydney)
🏢 Marketing Association of Australia
📍 Sydney