Sabco isn’t just another consumer products business.

Established in 1892, we’re a proudly family-owned house of leading cleaning brands with a strong market presence and an entrepreneurial edge. We move fast, back our people and invest in innovation. Our growth trajectory is real and accelerating.

Our business is built on entrepreneurship and a can-do attitude. We pride ourselves on being at the forefront of innovative cleaning products in Australia and continually strive to make Sabco the first choice for quality cleaning solutions.

Now we’re looking for someone who can see what’s coming next and turn ideas into action.

The Position

Reporting to the Marketing Director, you won’t just manage products. You will find opportunities, develop products, challenge the status quo and help grow them in an increasingly digital consumer world.

We are open‑minded about where you come from. You might have experience in consumer products, retail, e‑commerce, FMCG, homewares, consumer electronics or another fast‑moving commercial environment.

What matters more is how you think and how you work.

We’re looking for someone curious, commercially minded, digitally capable and hands‑on. Someone who doesn't automatically wait for an agency or research report to tell them what is happening in the market. If you want to understand a consumer, competitor, product or trend, your instinct is to get online, investigate it yourself, use the available data and form a point of view.

The Role

As Product Manager – Digital & Growth, you’ll help shape and deliver Sabco’s product strategy across our portfolio.

You’ll work across product development, suppliers, customers, Marketing, Sales and Operations, taking opportunities from an initial idea all the way through to market and growth.

You’ll be responsible for:

Finding new product and growth opportunities by actively exploring retailers, online marketplaces, competitors, consumer reviews, search behaviour, social media and emerging trends in Australia and overseas.

Developing and executing product strategies that support Sabco’s commercial goals.

Using AI, digital tools and data hands‑on to research markets, analyse competitors, develop ideas, create and improve content, solve problems and make faster decisions.

Managing the product lifecycle from concept and development through to launch, optimisation and growth.

Working closely with suppliers and manufacturers to turn ideas into commercially successful products.

Understanding how consumers discover,



compare and buy products across physical and digital channels.

Helping ensure our products are presented brilliantly online, including product information, imagery, content, search visibility and retailer websites.

Working closely with Sales and Marketing to launch products and continue growing them.

Managing product specifications, pricing, margins and commercial performance.

Continuously looking for better, faster and smarter ways of working.

Keeping Sabco ahead of the market by constantly asking: what’s next?

We’re Looking for Someone Who…

Is genuinely hands‑on.
You don't automatically outsource the thinking. If you need to understand a market, competitor or consumer, you know how to investigate it yourself. You are comfortable experimenting, learning and turning what you discover into action.

Is digitally fluent.
Technology is already part of how you work. You naturally use AI, online research, digital platforms and data to answer questions, develop ideas, create content and work faster. You understand the fundamentals of e‑commerce, online product content, search, SEO, retailer websites and digital consumer communication.

Makes things happen.
You’re a doer. You take ownership, make decisions, bring people with you and follow things through to completion.

Is commercially minded.
You understand that a great idea is only a great product if consumers want it and the numbers work. You can balance innovation with customer needs, pricing, margins, market opportunity and commercial objectives.

Is curious.
You naturally look at what competitors are doing, what consumers are saying, what is happening overseas and how technology is changing markets.

Can influence and collaborate.
You’ll work across the entire business, so you need to communicate ideas clearly, challenge constructively and bring different people together to make things happen.

What Will Make You Successful?

We care more about what you can do than the exact job title you have held.

Your experience could come from product management, product development, category management, e‑commerce, digital growth,



innovation or another consumer‑focused commercial role.

You’ll bring strong commercial and analytical thinking, excellent digital capability, confidence using AI and modern technology, strong project‑management skills and an entrepreneurial mindset.

Most Importantly…

We’re not looking for someone who simply maintains a product portfolio.

We’re looking for someone who wants to grow it.

Someone who sees an chance and runs with it.

Someone who can look at a product, competitor, retailer website or consumer trend and immediately start thinking about how we could do it better.

Someone who is commercially hungry, digitally curious, excited by technology and wants to have a genuine impact on the future of Sabco.

Why Sabco?

You’ll have the opportunity to shape products, introduce new ideas and technology, influence how we work and see the commercial impact of what you create.

Sabco is large enough to have leading brands, major retail customers and significant resources, but entrepreneurial enough that a good idea can still move quickly.

If you’re curious, commercially driven, digitally savvy and someone who gets things done, we want to hear from you.

Please note only shortlisted candidates will be contacted.

Several acquisitions and brand identity changes took place over years including acquisition by HWI in 2003, where a world sourcing program aimed to provide even more innovative products to Australian consumers.

May 2007 saw the introduction of Libman USA family to the Sabco family, with the company taking 50% ownership of Sabco Australia Pty Ltd. The Libman business brought with it a wealth of history and experience in the cleaning field, and made Sabco a truly international business.In 2009 The Libman Company took full ownership of the Sabco business. The long term future of the brand is secured thanks to their wealth of experience in the brushware category!

In 2016 Sabco opened an exciting new chapter, expanding into the UK and launching an exclusive range of products in Homebase stores nationally.

Sabco is steeped in heritage and we plan to be around for the next 100 years by constantly searching for opportunities to improve, by way of innovation and with a passion to provide our customers with the best quality product possible. We are driven by wanting to remain the trusted cleaning brand that consumers have enjoyed since 1892.

Source: This is an extract from the company's own website

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📌 Product Manager - Digital & Growth (Melbourne)
🏢 Sabco Australia
📍 Melbourne