Job Description

Driven by excellence

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As a Customer Experience Specialist, you will play an significant role in creating a connected and consistent customer experience across Longines boutiques and digital touchpoints. Working across Retail, Marketing, CRM and E-Commerce, you will help strengthen client relationships, elevate clientelling and deliver experiences that reflect the elegance and heritage of the Longines brand.

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You will combine customer insight, CRM and retail activation to identify opportunities to enhance the customer journey and drive engagement, retention and commercial performance.

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- Drive customer experience and clientelling initiatives across boutiques and digital channels
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- Support local customer experience initiatives with Longines HQ and Marketing
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- Manage CRM activities, including segmentation, customer journeys and EDM campaigns
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- Analyse customer insights to improve engagement and retention
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- Partner with retail teams to embed clientelling and customer data capture
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- Develop and execute boutique marketing initiatives, activations and events
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- Support in-store events through CRM and digital activity
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- Identify opportunities to enhance the online and in-store customer journey
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- Collaborate with E-Commerce to connect digital and boutique experiences
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- Monitor customer feedback and identify customer experience improvements
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- Provide customer, campaign and retail insights to Brand and Retail leadership
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- Partner with Retail, Marketing, E-Commerce and Longines HQ to ensure a consistent customer experience
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- Manage relevant budgets in line with agreed plans and policies
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📌 Customer Experience Specialist (Victoria)
🏢 The SWATCH Group
📍 Victoria