At Casa Spirits, we make good booze without the B.S. No fancy backstories, no inflated prices, just quality spirits, RTDs and cocktail kegs that people actually want to drink.

We're looking for a Marketing Strategist to run our in-house creative, digital and media team and turn brand plans into work that lands.

This isn't a pure strategy role. It isn't a studio management role either. You'll take a brief, work out the smartest way to answer it, then get it made. On time, on brand and on budget.

The Role

Reporting to our Director - Brand & People, you'll lead Casa's in-house creative function and run it like an agency, minus the agency invoice.

You'll work closely with our Brand Managers across the portfolio. You'll turn their plans into a creative, content and channel plan, then lead the team and suppliers who bring it to life. You'll have real authority to make calls on creative, channels, suppliers and budget within the agreed plan.

What you'll be doing

- Turning brand and commercial direction into a rolling 6-12 month creative, content and media plan
- Bringing a point of view to every brief, and pushing back when the scope or timing doesn't stack up
- Owning end-to-end delivery of creative, content and digital work across our brands
- Leading and developing a small team (Digital Marketing Manager and Brand & Design Assistant), and growing it as we scale
- Managing freelancers, photographers, production houses and print suppliers
- Booking and managing occasional above-the-line media: TV, radio, print, OOH and sponsorship
- Running the creative, digital and media budget day to day,



and cutting spend that isn't earning its keep
- Keeping every brand consistent across every channel
- Reporting on performance and using what you learn to make the next campaign better
- Supporting our Partnerships team with creative, digital and media for partnership activity

About you

- You can turn a strategic or commercial brief into a creative and channel plan without much hand-holding
- You have a clear, confident view on creative, and you're happy to challenge a brief
- Proven team leadership experience
- Solid supplier management and negotiation skills
- Comfortable booking media. You don't need to be a media buyer, but a rate card shouldn't scare you
- You're comfortable making decisions and know when something needs to go up the line
- Strong stakeholder manager, able to work with senior leaders and brand teams
- Excellent written, verbal and presentation skills
- Alcohol or FMCG experience is highly regarded

Why Casa

- Flexible working options
- Real autonomy and decision-making authority
- A small, fast-moving team where your work gets seen
- A no-B.S. culture that values action, ownership and good people

Welcome to the wonderful world of Casa Spirits.

At Casa, we've made it our mission to prove that good booze doesn't need a complicated backstory, a fancy name, or an overpriced bottle. We're the spirited rebels of the cocktail world, and our motto is simple: "Positive Booze, No B.S.".

With a range of house spirits, cocktail kegs and ready to drink cans, we are a one stop shop for wholesale and consumers alike.

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📌 Marketing Strategist (Melbourne)
🏢 Casa Spirits
📍 Melbourne