Drive impact. Optimise performance. Shape the future of GWM.

Are you ready to join one of Australia's most innovative automotive manufacturers? Do you thrive in a fast-paced, dynamic environment where your contributions have a real impact? If so, we have an exciting opportunity for you!

About GWM Australia:

GWM is the powerhouse behind the renowned Chinese automaker's local presence. We specialise in importing, distributing, and marketing a diverse range of vehicles, including petrol, hybrid, and cutting-edge electric models. Our lineup features the popular Haval SUVs, the robust Cannon Ute, the rugged Tank 4x4 SUV, and the innovative Ora EV.

With a commitment to excellence and customer satisfaction, GWM is transforming the automotive landscape by offering high-quality vehicles tailored to the evolving needs of Australian consumers.

Why Join Us?

GWM is quickly becoming one of the leading automotive brands in Australia and New Zealand. With ambitious plans to introduce even more groundbreaking products, there’s no better time to join our team and accelerate your career to new heights!

About the Role:

Reporting to the Advertising and Promotions Manager, the Marketing Product Lead is a newly created role that acts as the central Marketing lead for their allocated sub-brand and has dual responsibility across the “Running Business” and “Growing Business”. The role brings together GWM's specialist Marketing functions, including Media, Digital & CRM, Retail Marketing, PR, Social and Creative, to ensure all activity is aligned and working towards a common product and brand objective.

This role requires strong product marketing capability, project leadership, stakeholder management and the ability to influence and coordinate multiple specialist teams without direct authority.

Key Responsibilities:

Running Business – Brand & Product Lifecycle Management

- Act as the primary Marketing lead and champion for an allocated GWM sub-brand.
- Develop and maintain a deep understanding of the brand, its product portfolio, target customers and competitive environment.
- Develop and coordinate marketing activity to support products throughout their in-market lifecycle.
- Identify opportunities to grow awareness, consideration and demand for existing models.




- Review product and brand performance in partnership with relevant business functions.
- Identify areas where additional marketing support may be required to improve performance.
- Ensure marketing activity remains relevant as market conditions, competitor activity and customer expectations evolve.

Growing Business - Product Launch Execution

- Lead the Marketing workstream for new model launches within the allocated sub-brand.
- Work alongside the Product Planner and Go-to-Market teams from early launch planning through to market introduction.
- Translate agreed product positioning, customer targets and commercial objectives into a Marketing execution plan.
- Coordinate the development and execution of all marketing related activity prior to vehicle launch.
- Lead the coordination and execution of Marketing activity during the product launch period.
- Ensure current products transition successfully from launch activity into ongoing lifecycle marketing.

Marketing Integration & Specialist Team Coordination

- Brief the Media team on product priorities, campaign objectives and target audiences.
- Coordinate Digital requirements for product launches and lifecycle activity.
- Ensure product information, content and digital assets are available to support agreed activity.
- Work with the Digital team to ensure digital channels support product awareness, consideration and lead generation objectives.
- Work with Retail Marketing to ensure product launches are effectively activated through the dealer network.
- Work with PR to identify product stories, key messages and earned media opportunities.
- Brief Social on product priorities, launch activity and content requirements.
- Develop clear creative briefs based on product objectives and customer insights.
- Develop a comprehensive understanding of each product within the allocated portfolio.




- Translate product specifications and technical information into clear and compelling customer benefits.
- Develop product marketing narratives that differentiate GWM products in market. Develop and maintain detailed Marketing project plans for product launches.
- Establish clear deliverables, owners and deadlines across Marketing workstreams.

What We Offer:

- Be part of a high-growth automotive brand with big ambitions in ANZ
- Work in a role with real ownership, influence and visibility
- A strong work-life balance, including work-from-home flexibility
- A culture driven by innovation, collaboration, and success
- Access to 24/7 counselling services for you and your family
- 12 weeks paid parental leave for primary care givers and 6 weeks for secondary care givers
- Access to a family vehicle lease program

Skills and Experience:

- Bachelor's degree in Marketing, Business, Communications or a related discipline.
- 5+ years' experience in Product Marketing, Brand Marketing, Product Launch or related Marketing roles.
- Demonstrated experience coordinating complex product or campaign launches.
- Strong understanding of integrated Marketing and multi-channel campaign delivery.
- Experience working with multiple specialist Marketing functions.
- Strong project management and organisational skills.
- Demonstrated ability to manage multiple priorities and complex timelines.
- Strong stakeholder management and influencing capability.
- Ability to translate complex product information into compelling customer communications.
- Strong written and verbal communication skills.
- Commercial awareness and understanding of the relationship between Marketing activity and business performance.

Desirable

- Automotive industry experience.
- Experience working within an OEM or multinational organisation.
- Experience managing multiple brands or product portfolios.
- Experience working with global brand or Head Office stakeholders.
- Understanding of the Australian and New Zealand automotive markets.
- Experience managing external agencies and Marketing suppliers.

Become a vital part of a dynamic team representing one of ANZ’s fastest-growing automotive brands! If you’re passionate about performance, obsessed with optimisation and ready to make your mark — we’d love to hear from you.

📌 Marketing Product Lead (Mulgrave)
🏢 Great Wall Motors
📍 Mulgrave