At Bundaberg Brewed Drinks, we're passionate about crafting premium beverages enjoyed around the world. As we continue to grow our iconic brand across Australia, we are seeking an experienced and commercially driven Head of Sales - Australia to lead our national sales strategy and deliver sustainable growth across all channels. Based in Brisbane and reporting to the General Manager - Sales, this is a key leadership role with significant influence on the future success of our Australian business.

About the Role

As Head of Sales - Australia, you will be responsible for developing and executing the Australian sales strategy, annual plans, and budgets to drive profitable growth. You will lead a high-performing national sales team and work closely with key customers, distributors, and internal stakeholders to deliver outstanding commercial outcomes.

Key Responsibilities

- Develop and execute the Australian sales strategy across all channels including Grocery, Convenience, Petrol, Liquor, Food Service, Quick Service Restaurants, and On-Premise.

- Deliver short, medium, and long-term sales, revenue, and volume targets through effective planning and execution.

- Build and maintain strong executive-level relationships with major retailers, distributors, and strategic partners.

- Lead Joint Business Planning processes and negotiate commercial agreements that support growth objectives.

- Drive integrated business planning (IBP), forecasting accuracy, and demand planning collaboration.

- Partner with Marketing, Innovation,



Operations, HR, Finance, and IT to deliver annual operating plans and business objectives.

- Lead, coach, mentor, and develop a high-performing sales team while fostering a positive and values-driven culture.

- Manage customer investment, promotional spend, trading terms, and operating expenses to budget.

About You

To be successful in this role, you will bring:

- 10+ years' sales leadership experience within FMCG, beverage, grocery, or a related industry.

- A proven track record of leading large sales teams and delivering commercial growth.

- Strong strategic planning, business management, and financial acumen.

- Exceptional negotiation, influencing, and relationship management skills.

- Highly developed analytical and problem-solving capabilities.

- Solid communication and stakeholder engagement skills.

- Advanced IT and reporting capability.

- The ability to travel nationally as required.

Why Join Bundaberg Brewed Drinks?

At Bundaberg Brewed Drinks, you'll join an Australian Family-Owned business with a strong heritage, ambitious growth plans, and a commitment to innovation and quality. You'll have the opportunity to influence strategic direction, lead a talented national team, and work with one of Australia's most recognised beverage brands.

Apply now and be part of the Bundaberg Brewed Drinks story.

Bundaberg Brewed Drinks is an Equal Opportunity Employer and values diversity and inclusion in the workplace.

📌 Head of Sales - Australia (Coorparoo)
🏢 Bundaberg Brewed Drinks
📍 Coorparoo