Yourmissionistoempowerour1000+brokerbusinessestoimplementmarketingprogramsintheirlocalmarketplaces,generatemoreleadsandbuildtheirpipeline.

Youwillspearheadourbroker-facingenablementstrategy,designinganddeployingAI-drivenplaybooks,toolsandprogramssothatlocalbrokerbusinessesareempoweredtoimplementtheirownlocalareamarketingplans.

ThisroleisonlyavailabletocandidatesbasedSydneyorBrisbane .
ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI-enabledplaybooksthatdriveacquisitionandretentionatscale.
DesignandimplementAI-assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
Developself-servicemarketingtoolkitstoprovidebrokerswithhigh-quality,brand-compliantcontentondemand.
Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.

KPIs-
Platformadoption&enablement;: PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.
Leads:



growthinthenumberofbrokerbusinessself-generatedleads.
LocalisedNetPromoterScore(NPS): Network/brokercustomersatisfactionscore
Localareamarketingexperience: 5+yearsofexperienceexecutingstrategic,data-backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
Businessacumen: Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
AI-firstmindset: Youdon’tjustuseAI;youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon-technicalusers.
Changemanagement: Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
Relationalinfluence: Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels-fromlocalbrokerstoseniorstakeholders.
Coaching&education;: Passionateabouthelpingsmallbusinessowners;youarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
Qualifications:Marketingdegreeorequivalent
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📌 Local Area Marketing Specialist Sydney
🏢 Ray White
📍 Sydney