Job Description
Account Manager – FMCG & Integrated Marketing
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Brand Catalyser is a Top-Rated Market-entry Consulting & Marketing Agency headquartered in Australia, with offices across Asia. We provide go-to-market strategy, market entry, distribution advisory and integrated marketing solutions that help brands expand across Australia, New Zealand, China and Southeast Asia.
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We work primarily with consumer-facing and FMCG brands, helping them navigate different markets, consumers, cultures and retail landscapes.
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About the Role
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The Account Manager is a client-facing role responsible for managing day-to-day client relationships, coordinating marketing projects and ensuring high-quality delivery across campaigns.
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You will work closely with the Account Director and our Creative, Digital, Strategy and Market teams to develop and execute marketing solutions for FMCG and consumer brands.
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This role requires someone who is commercially minded, highly organised, proactive with clients and comfortable working across both strategy and execution.
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You will be expected to understand not only what needs to be delivered, but also why the client needs it and how Brand Catalyser can create additional value.
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Key Responsibilities
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1. Client & Account Management
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Act as a key day-to-day contact for assigned clients and build strong, professional relationships.
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Manage client expectations, timelines, deliverables and communication throughout projects.
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Lead client meetings, presentations and regular account catch-ups where appropriate.
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Understand clients' business objectives, challenges and pain points and translate them into actionable marketing solutions.
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Proactively identify opportunities to improve client results and recommend additional services where relevant.
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Clearly communicate project progress, risks, delays and required decisions to clients.
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Work closely with Account Directors and internal teams to ensure client expectations are aligned with project scope and available resources.
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Maintain accurate account records, project plans and follow-up actions.
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2. FMCG Marketing & Campaign Management
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Manage marketing campaigns for FMCG and consumer brands across relevant digital and social channels.
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Coordinate campaigns from briefing through to execution, reporting and optimisation.
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Work with internal creative, strategy, media and content teams to ensure campaigns are delivered on time and to the required standard.
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Understand FMCG consumer behaviour, brand positioning, product launches and promotional activities.
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Monitor competitor activities and market trends and turn relevant findings into actionable recommendations for clients.
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3. Influencer & Social Media Marketing
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Develop and manage influencer marketing campaigns across TikTok, Instagram and YouTube.
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Identify and evaluate relevant
influencers/creators
based on brand objectives, audience, content style and performance.
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Coordinate influencer outreach, briefing, negotiation, content approval and campaign execution.
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Monitor influencer campaign performance and prepare client-facing reports and recommendations.
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Understand the differences between TikTok, Instagram and YouTube content and how creator strategies should be adapted to each platform.
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Previous hands-on experience in influencer marketing is required.
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4. Australian & New Zealand Market / Event Experience
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Support or manage marketing activities targeting Australian and New Zealand consumers.
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Participate in the planning and execution of Australian or Current Zealand events, including trade shows, brand activations, launches, networking events or industry events.
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Coordinate event-related suppliers, partners, clients and internal teams.
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Support pre-event promotion, event execution and post-event follow-up.
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Develop an understanding of the Australian and Current Zealand retail, FMCG and marketing landscape.
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Previous experience working on Australian or Recent Zealand events is required.
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5. AI & Marketing Workflow
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We are looking for someone who actively uses AI to improve the way they work, rather than simply having an awareness of AI tools.
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Use AI tools such as Claude Code or Codex to improve marketing workflows and day-to-day productivity.
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Explore opportunities to automate repetitive marketing and account-management tasks.
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Use AI for research, content development, campaign analysis, workflow creation and information processing.
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Develop practical AI-assisted workflows that improve efficiency and reduce manual work.
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Stay up to date with emerging AI tools relevant to marketing and agency operations.
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Hands-on experience using Codex, Claude Code or similar AI coding/agent tools is highly desirable.
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6. Business Development & Commercial Contribution
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Identify opportunities to expand existing client relationships through additional services.
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Support new business development activities, proposals and pitches.
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Contribute market and client insights to new business proposals.
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Build relationships with potential clients, partners, suppliers and industry contacts.
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Identify opportunities where Brand Catalyser's broader services can solve client business problems.
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About YouEssential Experience & Skills
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We are looking for someone who has:
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Proven experience working with FMCG brands — this is a must-have.
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Proven experience in a client-facing Account Management or similar role, preferably within an agency, media,



marketing or brand environment.
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Strong experience managing client expectations, relationships, timelines and deliverables.
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Hands-on experience in influencer marketing across TikTok, Instagram and YouTube.
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Previous experience working on or supporting Australian or New Zealand events, such as trade shows, brand activations, launches or industry events.
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Strong understanding of the Australian and/or New Zealand FMCG, retail and marketing landscape.
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Ability to communicate professionally with clients in both English and Chinese, both written and verbally.
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Demonstrated ability to use AI tools such as Codex or Claude Code to improve workflows and support marketing-related work.
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Strong project management and organisational skills, with the ability to manage multiple clients and deadlines simultaneously.
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Strong commercial awareness and ability to identify opportunities for clients and the business.
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High level of attention to detail and accountability for deliverables.
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Proactive working style — able to identify what needs to be done without waiting for instructions.
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Retail sales experience, particularly within FMCG, consumer goods, grocery, beauty, personal care or related categories.
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Experience working directly with retailers or retail buying teams.
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Experience with e-commerce platforms and digital retail.
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Experience working across Southeast Asia or Greater China.
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Experience managing cross-border marketing campaigns.
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Existing network of Australian/NZ influencers, creators, event partners or FMCG industry contacts.
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Desirable / Bonus
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Retail sales experience, particularly within FMCG, consumer goods, grocery, beauty, personal care or related categories.
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Experience working directly with retailers or retail buying teams.
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Experience with e-commerce platforms and digital retail.
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Experience working across Southeast Asia or Greater China.
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Experience managing cross-border marketing campaigns.
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Existing network of Australian/NZ influencers, creators, event partners or FMCG industry contacts.
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Client-oriented
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You understand how to build trust with clients, manage expectations and become someone they can rely on.
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Commercially minded
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You don't simply complete a brief. You understand the client's business and look for opportunities to create additional value.
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Proactive
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You don't wait for someone to tell you what to do. You identify problems, propose solutions and take ownership.
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Tech & AI savvy
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You are comfortable experimenting with tools such as Codex and Claude Code and looking for ways to make marketing work more efficient.
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FMCG minded
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You understand that marketing is ultimately connected to consumers, products, distribution and sales.
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Cross-cultural
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You can confidently communicate with both English- and Chinese-speaking clients and stakeholders.

📌 Account Manager - Fmcg & Integrated Marketing (Victoria)
🏢 Brand Catalyser
📍 Victoria