At Software Co, we are not building isolated apps; we are architecting
industry-defining, AI-native platforms
across healthcare, construction, finance, and beyond.
Each product we take to market has the ambition to become a category leader. And we are looking for a rare kind of operator to make that happen.
We are seeking a
Go-To-Market & Growth Leader -
someone who doesn't just "run campaigns," but
engineers growth systems
and drives platforms from zero to scale with precision, speed, and creativity.
The Role
You will take ownership of the
entire go-to-market engine
for multiple platforms—planning, executing, and continuously optimising high-velocity growth strategies.
This is not a traditional marketing role. This is a
builder's role
.
You will work alongside founders, product teams, and AI engineers to:
Turn products into
market leaders
Turn bold ideas into
measurable outcomes
What You Will Own
Design and execute
end-to-end GTM strategies
for new and existing platforms
Define ICPs, positioning, pricing strategy, and channel mix
Launch products with
speed, clarity, and impact
2. High-Velocity Growth Campaigns
Build and scale
performance marketing engines
across:
Google Ads (Search, Display, YouTube)
Meta (Facebook, Instagram)
Emerging and experimental channels
Drive both
paid and organic growth loops
3. Blitzscaling & Demand Generation
Execute aggressive scaling strategies with strong unit economics
Continuously test, iterate, and optimise campaigns
Build systems that convert attention into
sustained demand
4. Growth Infrastructure & Analytics
Own the growth stack (tracking, attribution, funnel analytics)
Define KPIs across CAC, LTV, conversion rates, retention
Lead high-performing creative strategy across ads and content
Develop messaging that cuts through noise and drives action




Collaborate with design and content teams to produce
world-class assets
Work with an internal execution team (designers, media buyers, content creators)
Bring structure, speed, and accountability to execution
Scale teams as needed to match growth ambitions
Who You Are
You are not a conventional marketer.
You are an
operator, strategist, and builder
.
Proven track record of
scaling products or companies through digital growth
Deep expertise in
Google and Meta ecosystems
(paid + organic)
Experience managing
significant ad budgets with robust ROI discipline
Strong understanding of
funnels, conversion psychology, and growth loops
Data-driven, yet creatively aggressive
Comfortable operating in
high-speed, high-ownership environments
Obsessed with outcomes—not activity
What Makes This Role Different
Autonomy at Scale
You will be trusted to own growth. No micromanagement. No bureaucracy.
Real Budgets, Real Impact
You will have the resources and team required to execute at a high level.
Multiple Platforms, Multiple Shots at Success
Work across a portfolio of products—each with the potential to scale significantly.
Freedom to Execute Bold Ideas
If it works, we scale it. If it doesn't, we learn fast and move forward.
Direct Access to Leadership
Work closely with founders and decision-makers.
The Opportunity
This role is designed for someone who wants more than just a job.
It is for someone who wants to:
Build and scale
category-defining platforms
Operate at the intersection of
AI, software, and growth
Create measurable impact across multiple ventures
Be part of a team aiming to build
world-class technology businesses
If This Sounds Like You
We are looking for individuals who think:
"Give me the product, the budget, and the team—and I'll find a way to scale it."
If that resonates, we want to hear from you.
#J-*****-Ljbffr

📌 Head Of Go-To-Market & Growth Marketing (New South Wales)
🏢 Software
📍 New South Wales