Job Description
In-House Chief Marketing Officer (CMO) / Head of Growth
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Location: Botany, Sydney NSW
n Employment Type: Full-Time
n Work Arrangement: Hybrid, with regular in-office attendance required in Botany
n Salary: A$150,000-A$200,000 per year
n Company: A Life Plus
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In-House Chief Marketing Officer (CMO)
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Location: Botany, Sydney NSW
n Employment Type: Full-Time
n Work Arrangement: Hybrid, with regular in-office attendance required in Botany
n Salary: A$150,000-A$200,000 per year
n Company: A Life Plus
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About the Role
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A Life Plus is looking for a commercially focused, data-driven In-House Chief Marketing Officer (CMO) to lead our marketing function and drive profitable growth across customer acquisition, retention, eCommerce and brand.
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This is a full-time, hands-on leadership role. You will work closely with our leadership and internal teams and will be required to work from our Botany office for part of each week.
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You will not only set marketing strategy, but also actively review performance, analyse data, direct campaigns and drive execution across Meta, Google, Shopify, CRO, email/SMS and retention.
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Key Responsibilities
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Own the overall marketing strategy and growth plan.
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Lead customer acquisition across Meta, Google and other paid channels.
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Monitor and improve CAC, ROAS, conversion rate and first-order value.
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Drive Shopify and eCommerce growth initiatives.
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Lead CRO, landing page, funnel and offer testing.
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Develop strategies to improve customer lifetime value, retention and repeat purchases.




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Oversee email, SMS, subscription, loyalty, upsell and cross-sell initiatives.
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Lead creative and campaign testing across acquisition channels.
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Manage internal marketing team members, agencies, freelancers and specialist operators.
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Analyse Shopify, Meta, Google and CRM data to identify opportunities and performance gaps.
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Build clear dashboards and reporting for key marketing KPIs.
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Establish structured testing frameworks and scale winning campaigns quickly.
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Work closely with operations, finance, customer service and product teams.
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Ensure marketing spend is allocated based on performance and profitability.
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What We're Looking For
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Proven senior marketing leadership experience in eCommerce or direct-to-consumer businesses.
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Strong hands-on digital and performance marketing experience.
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Demonstrated success scaling Meta and Google paid acquisition.
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Strong understanding of Shopify, marketing attribution and eCommerce analytics.
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Experience managing CAC, ROAS, conversion and customer acquisition economics.
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Strong knowledge of CRO, landing pages, funnels and offer optimisation.
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Experience with retention,



email/SMS and customer lifetime value strategies.
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Commercial and highly analytical mindset.
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Experience managing internal teams, agencies and specialist operators.
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Comfortable moving between high-level strategy and detailed execution.
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Strong leadership, communication and accountability.
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Available to work from our Botany office for part of each week.
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Highly Regarded
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Experience scaling an eCommerce business to significant weekly customer volumes.
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Experience in food, meal delivery, subscription or recurring-purchase businesses.
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Experience with Klaviyo and Shopify.
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Demonstrated success improving both CAC and CLTV.
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Experience building and managing high-performance marketing teams.
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Strong understanding of attribution and performance reporting.
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How Success Will Be Measured
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Profitable customer acquisition
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CAC performance
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Growth in current customers
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Customer lifetime value
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Retention and repeat purchase rate
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Conversion rate improvement
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Revenue growth
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Marketing profitability
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Speed and quality of testing and execution
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About You
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You are commercially minded, highly accountable and comfortable owning marketing performance end to end. You can set strategy at a senior level while still getting into the numbers, campaigns and execution when required.
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This is a full-time position with regular in-office attendance in Botany required.

📌 In-House Chief Marketing Officer (Cmo) / Head Of Growth (New South Wales)
🏢 A Life Plus
📍 New South Wales