Job Type: Permanent position | Full time position
Job Description
About the Role As a Senior Activations Manager, you'll oversee activation performance across a portfolio of clients while leading and developing Activations Managers, Executives and Assistants. You'll work closely with Activations Directors, Client Leaders, Publishers and Platform Partners to ensure campaigns are delivered to the highest standard and continuously optimised for success.
This role requires advanced stakeholder management, commercial acumen, campaign expertise and leadership capability. You'll be expected to lead strategic activation conversations, improve operational performance and elevate the capability of the wider activation team. What
You'll Actually Be Doing Client Leadership & Strategic Partnership
Build trusted relationships with senior client stakeholders
Lead campaign performance discussions and reviews
Translate business objectives into activation priorities
Provide proactive optimisation and growth recommendations
Manage client expectations confidently and effectively
Support long-term client retention and growth
The Publisher Partnership & Marketplace Leadership
Develop senior relationships with publishers and platform partners
Identify marketplace opportunities that create client value
Hold partners accountable for performance and delivery standards
Drive stronger collaboration between publishers and client teams
Stay ahead of platform developments and industry change
Leverage partnerships to improve campaign outcomes
The Team Leadership & Capability Building
Lead and develop Activations Managers and Executives
Provide coaching, mentoring and regular performance feedback




Build capability frameworks and development plans
Support succession planning and future leadership development
Foster accountability, collaboration and ownership
Create a high-performance activation culture
The Campaign Excellence & Delivery Leadership
Oversee campaign implementation across multiple portfolios
Ensure campaigns are delivered accurately and efficiently
Monitor campaign health, pacing and performance
Escalate and resolve delivery risks proactively
Drive consistency in activation standards and processes
Ensure campaigns remain aligned to strategic objectives
The Financial Operations & Commercial Management
Oversee campaign billing, reconciliations and governance processes
Ensure strong financial discipline across client portfolios
Monitor commercial performance and revenue delivery
Improve workflow efficiencies and operational effectiveness
Support forecasting and resource planning
Ensure financial accountability across the team
The Reporting, Analytics & Performance Insights
Review campaign reporting and optimisation recommendations
Ensure reporting drives action and decision-making
Identify portfolio-wide trends and improvement opportunities
Strengthen insight quality across client teams
Translate campaign performance into business outcomes
Promote data-led decision making




The Strategic Planning & Activation Integration
Partner with Planning and Client teams on campaign strategy
Bring activation expertise into planning discussions early
Ensure activation informs future recommendations
Support stronger integration across media disciplines
Connect performance outcomes back to strategic objectives
Influence campaign effectiveness from planning through execution
The Innovation & Continuous Improvement Agenda
Drive testing, learning and innovation initiatives
Encourage adoption of current platform capabilities and technologies
Identify automation and workflow efficiencies
Share best practice across activation teams
Improve operational ways of working
Help evolve UM's activation product
The Leadership Influence & Agency Contribution
Support major client reviews and business opportunities
Contribute to agency-wide capability initiatives
Champion activation best practice across the business
Support new business and growth opportunities
Influence activation standards beyond your immediate portfolio
Help shape the future direction of activation at UM
The Technical Capability
Planning & buying proficiency in biddable platforms across at least 2-key channels, Search, Social or Programmatic.
Demonstrated expertise in multiple platform examples including DV360, TTD, Amazon, Google Ads, SA360, Meta,
TikTok, Snapchat.
Proven ability to manage Activations staff including workflow, SLAs and QA processes.
Continuous building of technical leadership capability with clients and internally.
Salary range $97,******-$100,****** inclusive of superannuation
#J-*****-Ljbffr

📌 Senior Activations Manager (New South Wales)
🏢 Ipg Mediabrands
📍 New South Wales