ABOUT US

Hampshire Property Group is a family-owned business, established in 2006, with a solid national presence in land lease living, holiday parks, and communities across Australia. We are committed to creating vibrant, community-focused environments where people can live well and explore their own backyard.

Our success is built on shared values that guide how we work every day: Respect, Accountability, Collaboration, Innovation, Quality, and Customer Focus.

We’re a growing challenger brand with big plans and we’re looking for a Social Media Lead who’s ready to help us do things a little differently.

You’ll help shape a bold, distinctive social presence for Hampshire Holidays, spot the trends worth jumping on, bring our parks and experiences to life, and support our teams to grow their confidence and capability across social.

We’re after someone with great instincts, big ideas and a sharp eye for what’s happening now. Someone who can help us build a brand people recognise, remember and actually want to follow.

If that sounds like your kind of adventure, come help us go explore.

We're looking for:

- A social-first thinker who lives and breathes social and understands what makes people stop, watch, share and engage.
- Bold creative instincts and the confidence to challenge category conventions and help a challenger brand stand out.
- Strong trend awareness – knowing what’s happening now, what’s worth jumping on and what’s better left alone.
- A great storyteller who can turn everyday holiday moments, destinations and experiences into content people want to follow.
- Strong short-form video skills,



from spotting the idea through to capturing, editing and publishing engaging content.
- A sharp understanding of brand and tone of voice, with the judgement to build a personality that feels unmistakably Hampshire.
- Social search know-how, understanding how TikTok, Instagram, YouTube and emerging platforms are increasingly used for discovery and research.
- A strategic mindset – able to build channel and content strategies, not just fill a content calendar.
- Confidence working with creators and UGC, including famils, influencer partnerships and turning guest content into something valuable.
- A natural coach and collaborator who can support our park teams to create better content and grow their own social presence.
- Commercial thinking – connecting social activity back to campaigns, website traffic, direct bookings and our growing range of experiences.
- Comfort with data and insights, using performance to understand what’s working and make the next piece of content even better.
- Australian cultural awareness – understanding our humour, destinations, holiday habits and the moments our audiences care about.
- A willingness to go explore – getting out to our parks and destinations, meeting our teams and guests, and finding the stories you simply can’t create from behind a desk.

HOW TO APPLY

Please click Apply and submit your resume and a brief cover letter outlining your relevant experience.

Hampshire Property Group is an equal prospect employer. We value diversity and are committed to creating an inclusive and respectful workplace.

Please note we do not accept unsolicited resumes from recruitment agencies.

📌 Social Media Lead (Sydney)
🏢 Hampshire Property Group
📍 Sydney