Sysintegra is a ServiceNow Elite Partner redefining ServiceNow consulting, combining elite expertise with startup agility to outsmart the Big-4. We're one of the largest and fastest-growing ServiceNow consultancies across ANZ. We've delivered 100+ projects for enterprise and government organisations, with customer satisfaction consistently above 4.8/5. We also build our own IP, including ZertID, an identity governance platform built on ServiceNow and recognised by leading industry analysts, and Data Mask. Both are sold to customers globally.

The opportunity

We want a marketer who builds engines, not just campaigns. You'll own pipeline across two connected motions:

1. Services in ANZ. Winning enterprise and government customers for ServiceNow advisory, implementation and managed services.

2. Products globally. Growing demand for ZertID and Data Mask in international markets.

You'll bring paid, SEO, content, email, ABM and partner marketing together into one measurable system. You'll also have the reporting to show the leadership team exactly what drives revenue.

What you'll be doing

- Build the inbound engine. Grow SEO, content and email into a compounding source of qualified pipeline, using our expertise, case studies and thought leadership.

- Own paid performance. Run Google Ads, LinkedIn and retargeting against transparent CPL, MQL-to-SQL, pipeline and ROAS targets, directly or through agencies you manage.

- Run ABM with sales. Target named enterprise and government accounts, and run executive roundtables, webinars and events from targeting through to closed revenue.





- Get the most from the ServiceNow partnership. Co-market with ServiceNow, make the most of partner programs and funding, and turn events like ServiceNow World Forum into pipeline.

- Launch and grow our products. Run performance-led go-to-market for ZertID and Data Mask in global markets, including ServiceNow Store presence and analyst-driven content.

- Own the marketing tech stack. Manage HubSpot (or similar) end to end: automations, nurture, lead scoring, CRM data quality and the handoff to sales.

- Make the numbers visible. Report on ROI and CAC with GA4, Tag Manager and CRM attribution that leadership uses to make budget decisions.

- Work smarter with AI. Use AI and automation in content production, research and reporting to get enterprise-grade output from a lean team.

What you'll bring

- Around 8–10+ years in B2B marketing, including leading the function or demand generation in tech, SaaS, IT services or consulting

- A track record measured in revenue, such as inbound share of ARR, ROAS, pipeline, CAC or MQL growth

- Proven SEO and content results tied to leads and revenue

- Hands-on experience with Google Ads, LinkedIn Campaign Manager and paid social

- Advanced HubSpot, Marketo or Pardot skills,



ideally including leading an implementation

- Strong analytics: GA4, Tag Manager, Looker Studio or similar, and CRM reporting

- Examples of using AI or automation to lift output or efficiency

- Experience managing agencies and making budgets go further

- A builder's mindset and credibility with sales in a lean, fast-moving team

Strong advantages

- Marketing to enterprise or government buyers with long, multi-stakeholder sales cycles

- ABM or partner marketing experience, especially with ServiceNow, Microsoft, AWS, Salesforce or similar ecosystems

- Launching or marketing a software product internationally

What success looks like in your first 12 months

- A single, trusted view of pipeline by channel, across both services and products

- Inbound and SEO growing as a share of qualified pipeline

- An ABM program running with sales against priority accounts

- A repeatable go-to-market playbook for ZertID and Data Mask

- A strong ServiceNow co-marketing calendar that generates measurable pipeline

What's in it for you

- Full ownership of the function as we scale

- Two growth stories in one role: a fast-growing consultancy and a global software product

- A Great Place to Work–certified culture, with flexible hybrid or WFH work and hubs in Melbourne, Sydney, Brisbane and Auckland

- A clear path to Head of Marketing as the team grows

Sysintegra welcomes applicants of all backgrounds, and we're happy to discuss adjustments during the process.

Apply now for a confidential discussion about joining the Sysintegra journey.

📌 Performance Marketing Manager (Melbourne)
🏢 Sysintegra
📍 Melbourne