About the Role

Our client is seeking a data-driven and analytical Performance Marketing Manager to lead their paid advertising efforts in Queenstown. This critical role involves developing, implementing, and optimizing paid media strategies across various channels to drive measurable results, such as lead generation and customer acquisition. You will be responsible for managing substantial budgets, analyzing campaign performance in detail, and continuously refining strategies to maximize ROI. The ideal candidate possesses a deep understanding of PPC, social media advertising, and other performance-based channels, coupled with a strong analytical mindset and a passion for achieving tangible business outcomes.

Key Responsibilities

- Develop and execute comprehensive paid media strategies across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Manage and optimize paid advertising campaigns, including budget allocation, targeting, bidding, and ad creative testing, to achieve KPIs.
- Conduct in-depth analysis of campaign performance data, using analytics tools to identify trends, insights, and opportunities for improvement.
- A/B test ad copy, landing pages, and targeting parameters to continuously enhance campaign effectiveness and conversion rates.




- Collaborate with the content and creative teams to ensure compelling ad creatives and landing pages align with campaign objectives.
- Stay current with the latest trends and best practices in performance marketing and digital advertising.

Requirements

- Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
- Minimum of 5 years of hands-on experience in performance marketing and paid media management.
- Proven expertise in managing large budgets and delivering measurable ROI on paid advertising campaigns.
- Strong proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant ad platforms.
- Advanced analytical skills with experience using Google Analytics and other data analysis tools.
- Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.

Benefits

- Highly competitive salary package with significant performance-based bonuses.
- Comprehensive medical aid and retirement fund contributions.
- Opportunities for continuous learning and career development in digital marketing.
- A dynamic team environment focused on data-driven decision-making in Queenstown.
- Exposure to a wide range of challenging marketing initiatives with direct impact on business growth.

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📌 Performance Marketing Manager (Newlands)
🏢 Placements24
📍 Newlands