28 Sep
|
Johnson Johnson
|
New South Wales
28 Sep
Johnson Johnson
New South Wales
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Job Function: Digital Marketing
Job Sub Function: Digital Marketing Strategy
Job Category: Professional
All Job Posting Locations: North Ryde, New South Wales, Australia
Job Description: DePuy Synthes is recruiting for a Solutions Deployment Manager, ANZ , located in North Ryde, Australia. Join our change journey at J&J-help; shape what's next Step into a high-impact career opportunity with real visibility
THE OPPORTUNITY
RESPONSIBILITIES
- Develop and own the strategic marketing plan for the DePuy Synthes ANZ business, translating business priorities, customer insights and market dynamics into transparent annual and quarterly activation plans.
- Partner with commercial, clinical, medical, HR, HCC, legal, and communications stakeholders to define priorities, target audiences, channel mix, messaging approach, investment focus and success measures.
- Lead integrated campaign planning and governance across digital, PR, sales enablement, patient activation and customer-facing channels, ensuring activity is aligned to business strategy, brand priorities, compliance requirements and measurable commercial outcomes.
- Set and manage the channel marketing strategy for HCP, hospital, patient and partner channels, including digital platforms, customer communications, agency-led activity, salesforce enablement, events and third-party collaborations.
- Define channel objectives, audience segmentation, content priorities and performance metrics, ensuring each channel is used effectively to build awareness, engagement, education and conversion.
- Manage performance measurement, optimization and reporting across marketing, channel and communications activities. Use insights from campaign performance, website engagement, customer feedback and salesforce input to refine strategy, prioritise investment, identify opportunities and provide clear recommendations to leadership on marketing effectiveness and business impact.
- Manage ANZ's digital channels and develop a plan to seamlessly draw together platforms to ensure they are being used efficiently and connecting the right messages to the right audiences.
- Explore opportunities to utilize new platforms and digital channels that would allow DePuy Synthes ANZ to better connect with priority stakeholders, including patients, health care organizations, advocacy groups and clinicians and internal teams.
- Partner with regional communications to ensure internal stakeholder updates, digital content, launch communications and patient-facing materials and executed.
- Ensure messaging is clear, consistent, compliant, insight-led and tailored to the needs of different audiences, while maintaining alignment with brand guidelines, company strategy and applicable regulatory requirements.
- Support internal programs that drive change and align teams around common set of behaviours to ombed a One DePuy Synthes mindset
Key Working Relationships
Internal: Marketing leadership and colleagues, Sales and Commercial teams, Digital, HCC, HR, Medical, Legal, Regulatory, Communications, Finance, Operations, Global and Regional Marketing stakeholders.
External: PR agency partners, advertising and creative agency partners, digital partners, hospital marketing and communications teams, hospital leadership stakeholders, surgeon KOLs, consumer organisation partners and other external customer or channel stakeholders.
Scope of Role
Customers/ Account contacts - Hospital Marketing and Communication Managers, Surgeons, Patients
Purpose of activities - Drive business growth by translating portfolio strategy into integrated marketing, channel and communications programs that increase customer engag
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📌 Strategic Comms. & Channel Manager (New South Wales)
🏢 Johnson Johnson
📍 New South Wales