PR Manager
Location: Newcastle, NSW | Hybrid (3 days in-office, 2 days WFH)

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About Mustard Made

Hello, we’re Mustard and we make colourful furniture designed to bring joy to everyday spaces. We’re a growing, design-led brand selling direct to customers around the world, alongside an expanding B2B channel.

PR + Partnerships has played an important role in that growth, helping people discover Mustard through media, collaborations, brand partnerships and other trusted voices. As we continue to grow, we want to deepen those relationships, create more meaningful opportunities and make sure the brilliant things we do are seen and shared around the world.

We’re looking for a PR Manager to join our Newcastle team and help us do exactly that.

The Role

This is a hands-on PR role working closely with our Head of PR + Partnerships to grow Mustard’s global brand through earned media, robust external relationships and thoughtful commercial partnerships.

You’ll take ownership of PR activity across our global markets, building media relationships, identifying opportunities and managing projects from idea through to delivery. You’ll work closely with our external PR agencies and manage affiliate partnerships, using performance insights to help us understand where to focus our time and investment.

This role will suit someone who loves building relationships but also knows how to turn opportunities into results. You’ll have the experience and confidence to manage your own workstreams, make recommendations and keep things moving, while collaborating closely with our wider PR + Partnerships, Marketing, Creative, Ecommerce and Wholesale + Trade teams.

What’s in it for you?

? The chance to be part of a team in a company that’s scaling fast
? Work on exciting projects that directly impact customers around the world
? Collaborate with passionate teams who love what they do
? Be part of a growing business where your ideas can shape how we do things

What you’ll be doing

PR + Affiliate

- Media relations: Manage Mustard’s Australian PR activity, building strong relationships with journalists and media and proactively identifying opportunities that grow awareness and strengthen Mustard’s reputation.

- Affiliate partnerships: Manage affiliate activity and partner relationships, using performance insights to recommend where activity should be strengthened, refined or prioritised.

- PR content + assets: Develop pitches, media releases and briefing materials, bringing together the information, imagery and assets needed to turn opportunities into great coverage.

- Agency relationships: Work closely with our external PR and affiliate agencies across global markets, managing day-to-day communication and coordination.





Campaigns + delivery

- Campaigns + launches: Manage PR and partnership workflows across launches, seasonal campaigns and other key Mustard moments, ensuring activity is thoughtfully planned and delivered.

- Media + partner gifting: Manage media and partner gifting and sampling, ensuring opportunities are well coordinated, followed through and tracked.

- Connected campaigns: Work closely with Partnerships, Marketing, Design, Ecommerce and other teams across Mustard to ensure PR activity connects naturally with wider campaigns and brand activity.

- PR Events + Activations: Manage the planning and delivery of PR and media events and activations, working with the wider team and external partners to bring opportunities to life and ensure they are thoughtfully executed.

Performance + ways of working

- Reporting + insights: Monitor performance across PR and affiliate activity, turning results into useful insights and recommendations about where to focus next.

- Planning + prioritisation: Independently manage your workflow and priorities, identifying opportunities and risks, and knowing when broader strategic input is needed.

- Process improvement: Look for practical ways to improve the PR function, using better processes, systems, automation and AI where appropriate to reduce unnecessary administration and create capacity.

Collaboration + brand representation

- Cross-functional collaboration: Build strong relationships across Mustard, working with PR+ Partnerships, Marketing, Design, Ecommerce and Wholesale + Trade to deliver connected and successful activities.

- Brand representation: Represent Mustard warmly and professionally, building trusted relationships with media, agencies, partners and collaborators.

Hello, is it you we’re looking for?

You’re an experienced PR professional who loves building relationships, spotting opportunities and turning great ideas into results.

You’ll bring:

- At least five years of experience in PR, communications or a related role, ideally within a consumer, lifestyle, retail or ecommerce business.

- Strong Australian media relations experience and confidence in building genuine relationships with journalists, editors and other external partners.

- Excellent written communication skills and experience developing pitches, media releases and other PR materials.





- Experience managing campaigns and projects from opportunity through to delivery.

- Confidence working with external agencies and managing day-to-day relationships and priorities.

- Good commercial judgement and an interest in understanding the impact of your work, not just the activity.

- Strong organisation and the ability to confidently manage multiple projects and priorities.

- Lots of initiative and a proactive, practical approach to solving problems and improving how things work.

- Clear communication and a cooperative way of working.

Experience in a global business and with affiliate or other commercial partnerships is desirable. However, you don’t need to be an expert across every part of PR and affiliate we’re looking for someone with strong foundations, great judgement and enough experience to take genuine ownership, while continuing to learn and grow with Mustard.

How we work

We’re collaborative, practical and kind.

We believe in getting better every day, in small, meaningful ways. We care about doing good work, supporting each other and building something we’re proud of. Ideas are welcomed, ownership is shared and progress is steady.

This is an opportunity to make a meaningful contribution to how Mustard is seen and experienced around the world, within a growing brand that values creativity, clarity and care.

We value great relationships, good judgement, thoughtful ideas and people who are happy to get stuck in and make things happen.

Salary

$80,000 - $90,000 + superannuation

HOME ?

Flexible working hours
Hybrid office schedule (3 days in-office)

WORK ?

- Listed in the AFR Fastest Growing Companies in Australia in 2025

- Named in The Sunday Times Best Companies to Work For 2025

- Competitive salary, depending on experience

- Colourful office space in Newcastle, NSW

- Your own personal and professional development budget

- Listed in The Times Fastest Growing Companies in the UK in 2023

- #3 in The Times Best Companies To Watch Out For 2022

- Immediate start to the right candidate

PLAY ?

- 20 days holiday (plus public holidays)

- Plus an extra day for your birthday!

- Regular team lunches + creative socials

- 50% team discount on Mustard products

If you like the sound of the role, we’d love to hear from you. Send an email to Renee at ***********@mustardmade.com with your CV and a little bit about you. Applications close 18 October 2026.

Want some bonus points? Let us know your favourite locker and why.

We highly encourage people of all cultures, ethnicities, abilities and sexual orientations to apply. If you don’t meet all of the criteria, we still highly encourage you to apply and tell us why you think you’re the right person for the job.

📌 PR Manager (Newcastle)
🏢 Mustard Made
📍 Newcastle