Senior Social Media & Content Specialist
zoe kratzmann is an independent Australian designer brand.
Modern, minimal, fiercely feminine - designing premium womenswear since ****.
Twenty years in, the brand has a loyal customer, a strong creative point of view and long-standing relationships across our supply chain.
We are in a phase of considerable growth - investing in our team, our technology and how we show up across our channels.
We are a small, tight team.
Decisions are made quickly, and proactive work with a collaborative mindset is our style.
zoe kratzmann is an independent Australian designer brand.
Modern, minimal, fiercely feminine - designing premium womenswear since ****.
Twenty years in, the brand has a loyal customer, a strong creative point of view and long-standing relationships across our supply chain.
We are in a phase of considerable growth - investing in our team, our technology and how we show up across our channels.
We are a small, tight team.
Decisions are made quickly, and proactive work with a collaborative mindset is our style.
The role
This role leads organic social media execution and strategy as well as paid media creative for zoe kratzmann.
You set the strategy, plan and work alongside the team to produce the content and deliver compelling copy and insightful reporting.
You will work within the marketing, ecommerce and creative team, and report to the Head of Marketing.
This position requires a strategic creative who is experienced in e-commerce and premium brand contexts.
It is a role that has a strong sense of brand guardrails, but allows you to present, and execute new ideas consistently.
Key responsibilities
Strategy and planning
Own the social media strategy across Instagram, Facebook TikTok, Pinterest and any other channels as agreed over time




Build and maintain a rolling content calendar tied to product drops, campaigns and seasonal moments and ensure content is produced on-time and to a high standard
Set the channel mix, posting cadence and performance targets
Recommend new channels and formats
Propose new content approaches, new executions, new collaborations and identify opportunities consistently
Content production
Plan, brief, edit static, motion, and written content
Deliver on social content production plans for shoot days in collaboration with the Head of Marketing & Creative Director
Develop concepts and briefs across the influencer program - with a primary focus on paid digital performance outcomes
Brief and manage external creators, photographers and editors when needed
Write compelling copy that is both platform-appropriate and on-brand
Creators and Partnerships
Build and scale our creator program - identify current creators monthly, manage outreach workflows and creator guideline improvements
Run gifting, seeding and creator partnerships end to end, delegating and working with our content and social media coordinator
Ensure all creatives delivered are implemented across digital channels quickly and to specifications
Deliver internal briefs and proposed ideas on creative iterations and variations from initial concept through to live performance
Support PR, events and email marketing where there is overlap
Performance and reporting
Track performance weekly across organic and digital channels




Report on growth, customer acquisition, engagement and commercial outcomes
Deliver reporting and insights according to the expected cadence and quality standards
Present reports and monthly + quarterly channel plans to the leadership team
What you will bring
3 -4 + years in senior social media and strategic digital roles, ideally in fashion, lifestyle or beauty
A demonstrable record of growing branded channels and producing content that performs commercially
Demonstrated record in executing creatives for paid digital channels - the metrics that define success and point the work to iteration or improvement
Excellent copywriting skills
Hands-on post-production skills (after effects is preferred)
Highly analytical and comfortable reviewing data across multiple platforms
Self-directed - able to deliver according to a set calendar, multiple priorities and external partners whilst ensuring internal consultation with creative decision-makers
Strong eye and feel for the brand and the customer
Experience managing creator and ambassador programs at scale
Brand-driven and strategic in applied thinking to creative outputs
Adaptable - you are good to roll with changes and work reactively if commercial performance requires it
Useful, not essential
Experience with AI workflows, AI-driven digital asset management tools and agentic AI principles
Shooting Skills - photography or motion capture
Knowledge of Shopify and Klaviyo as content surfaces
How we work
Small team and a continuous improvement mindset
Efficiency - we run on lean principles and value the kind of thinking that finds the simplest solution.
We try not to over-complicate processes.
Open communication, fast decisions, ownership & accountability
#J-*****-Ljbffr

📌 Senior Social Media & Content Specialist (Melbourne)
🏢 Zoe Kratzmann
📍 Melbourne