Job Description
Looking for a role where you can genuinely shape a brand, influence marketing direction and build something of your own?
Our client is a national retirement and seniors living developer and operator with an impressive pipeline of projects and a clear growth trajectory.
They are seeking an experienced Senior Brand & Communications Manager to take ownership of their marketing, communications and brand function, while supporting the next phase of the business's evolution.
This is a broad and varied role that will suit someone who enjoys both the strategic and hands‐on sides of marketing.
You'll be involved in driving brand strategy, developing marketing plans, managing campaigns and agencies, as well as communications, content, public relations, digital platforms and project marketing governance.
Backed by a global parent company, you'll enjoy the best of both worlds - the resources, stability and career opportunities of a major international organisation combined with the agility, accessibility and influence of a smaller, entrepreneurial business.
The Position In the role of Senior Brand & Communications Manager, your key responsibilities will include:
Lead the development and execution of brand, communications and marketing strategies across the business
Act as the custodian of the company's corporate and project brands, ensuring consistency across all touchpoints
Develop and implement project marketing campaigns that generate qualified leads and support sales outcomes
Manage external marketing, creative, digital, PR and media agencies
Oversee the creation of marketing collateral, content,



communications and campaign assets
Work closely with development, sales and operational teams to support project launches and business initiatives
Manage public relations, stakeholder communications and brand positioning initiatives
Monitor campaign performance, analyse results and provide recommendations to optimise outcomes
Manage brand governance, marketing budgets and stakeholder engagement
Build strong relationships with internal and external stakeholders across the business
Identify opportunities to enhance customer engagement, brand awareness and market positioning
Support the continued growth and evolution of the marketing function as the business expands
The Person
We're looking for a strategic and commercially minded marketing professional who is equally comfortable operating at both a strategic and hands on level.
The ideal candidate will:
Have proven experience in a senior marketing, brand or communications role
Bring experience within property, retirement living, residential development, aged care, lifestyle communities, hospitality or another customer‐centric asset class
Have a strong understanding of brand management, project marketing, customer acquisition and lead generation strategies




Demonstrate exceptional stakeholder management and communication skills
Be highly organised, proactive and capable of managing multiple projects simultaneously
Have experience managing external agencies and marketing suppliers
Be commercially focused with the ability to connect marketing activity to measurable business outcomes
Enjoy working in a growing business environment where they can influence change and drive improvement
Have leadership capability and a desire to build and develop a team as the business continues to expand
Be passionate about creating meaningful customer experiences and building brands that make a difference
Be comfortable presenting to and working alongside senior executives and key stakeholders
Possess strong writing, communication and storytelling skills with a keen eye for detail
The Perks:
Attractive salary package of $150,000 - $200,000 + super, depending on experience
Work across both corporate and project marketing initiatives
Opportunity to have real input into marketing direction while still staying close to delivery
Potential to build and lead a marketing team as the business continues to grow
Direct access to senior executives and key decision-makers
Long-term career growth within a business entering an exciting phase of expansion
Collaborative, skilled and values-driven culture
Work across both corporate brand and project marketing initiatives
High-impact role where your ideas and contributions will be visible across the organisation
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📌 Senior Brand & Communications Manager (New South Wales)
🏢 P3 Recruitment
📍 New South Wales