Job Description
Caalano Digital helps service-based businesses get more customers. We run their Meta and Google Ads, develop their creative, improve their landing pages and connect the systems that turn enquiries into paying clients.
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We're looking for a Digital Strategist who enjoys the work, cares about their clients and wants to help build something they're proud of.
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About the role
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You'll manage a portfolio of clients and take ownership of two things: their campaign performance and their relationship with us.
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You'll understand their business, decide what needs to happen and work with our media buying and creative team to get it done. It's a hands-on role with room to bring your ideas and make decisions.
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Day to day, that means:
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Strategy. Working out the audience, offer, messaging and plan for each client.
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Creative. Developing campaign angles, writing ad copy and video scripts, and briefing designers, editors and content creators.
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Ads. Launching and managing Meta and Google campaigns, including budgets, testing and optimisation.
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Conversion. Improving the journey from ad to enquiry to customer through landing pages, CRM systems and follow-up.
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Clients. Leading calls, presenting results and building relationships with the business owners you work with.
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Delivery. Keeping the team aligned, staying across deadlines and making sure things happen.
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When a campaign needs attention, you'll investigate, bring a recommendation and follow it through.
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What you'll need
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At least two years of hands-on experience managing Meta Ads and Google Ads.
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Confidence speaking with business owners and explaining your thinking clearly.
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The ability to look at campaign data and work out what to improve.
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An understanding of what makes an effective ad and how to brief one.
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Robust organisation and follow-through across multiple client accounts.
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Availability to work from our Norwest/Bella Vista office as part of a hybrid arrangement.
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Experience with service-based lead generation, GoHighLevel, landing pages, CRM automation and create and edit ads yourself is a bonus.
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Who fits here
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You like getting things done. You bring ideas, ask questions and speak up when you see a better way.
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You care about the details and keep your word. If something goes wrong, you're comfortable owning it and helping fix it. You can take feedback, have a laugh and get back to making the work better.
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We're looking for someone ambitious who enjoys being around people who care about their work. Someone who gets excited when a client shares a win and starts thinking about how to build on it.
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You don't need to know everything. Curiosity, initiative and a willingness to learn go a long way here.
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What's on offer
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$75,000-$100,000, depending on experience.
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Full-time employment with a hybrid working arrangement.
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A base in Sydney's Hills District, at our Norwest/Bella Vista office.
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Ownership of your accounts and a voice in how we do things.
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Collaboration across strategy, paid media, creative and systems.
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Opportunities to develop your skills and take on more responsibility as we grow.

📌 Digital Strategist (New South Wales)
🏢 Caalano Digital
📍 New South Wales