As a Digital Partnerships Manager, you'll lead the planning, implementation, optimisation and reporting of digital media campaigns across Australian Government clients. You'll work closely with Associate Directors, Client Teams, Strategy teams and specialist partners to create and deliver integrated digital solutions that drive measurable outcomes. This role requires solid expertise across programmatic, social and search platforms, stakeholder leadership, team
management and operational excellence. You'll be expected to act as a trusted digital advisor, campaign leader and mentor to junior team members.
What You'll Actually Be Doing
Client Leadership & Strategic Counsel
Act as a trusted digital advisor to client stakeholders
Provide leadership on digital media strategy and best practice
Manage client expectations, timelines and campaign requirements
Communicate campaign performance and recommendations clearly
Translate technical media solutions into practical business outcomes
Build long term trust through consistent delivery and expertise
Develop digital responses aligned to client objectives
Lead activation strategy across social, search and programmatic channels
Ensure campaigns are built around measurable outcomes
Identify opportunities to strengthen performance and efficiency
Apply evidence based planning principles
Support integrated communications planning across channels
Oversee end to end campaign implementation and management
Ensure all campaign activity follows best-practice standards
Monitor campaign health, pacing and delivery
Manage platform execution across all assigned activity
Ensure campaign timelines and objectives are achieved
Drive operational excellence across digital delivery
Performance Optimisation Agenda
Lead optimisation strategies across active campaigns
Analyse campaign performance and identify opportunities
Improve effectiveness through continuous testing and learning
Monitor delivery against KPIs and objectives




Translate performance data into actionable recommendations
Drive stronger campaign outcomes through optimisation
Team Leadership & Capability Building
Manage and develop Digital Partnerships Executives and Associates
Provide coaching, mentoring and day-to-day guidance
Buddy check campaign implementation and quality standards
Identify capability gaps and development opportunities
Build confidence and accountability across the team
Create a positive, high performing team environment
Stakeholder Collaboration & Integration
Work closely with Associate Directors and Australian Government client teams
Partner with planning, reporting and specialist teams
Ensure seamless collaboration across campaign workstreams
Align stakeholders around campaign priorities and objectives
Contribute to integrated communications planning
Support best in class delivery across all disciplines
Reporting & Insights
Lead campaign reporting and performance reviews
Ensure reporting remains accurate, timely and actionable
Extract meaningful insights from campaign performance
Develop recommendations that guide future activity
Present performance outcomes confidently
Promote data led decision making across the team
Financial Operations & Governance
Oversee campaign budgets, bookings and financial accuracy
Manage media plan actualisation and reconciliation processes
Ensure accurate billing and campaign administration
Maintain compliance with Australian Government reporting standards
Ensure SMD loading is completed accurately
Uphold strong governance and operational discipline
Digital Excellence & Future Capability Agenda
Stay informed on platform updates and emerging digital trends
Maintain advanced expertise across key digital channels
Support digital capability development across the team
Introduce new opportunities and innovative platform solutions
Improve processes, efficiencies and ways of working
Help evolve the digital product within the Australian Government team
Salary range $90,******-$93,****** inclusive of superannuation
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📌 Digital Partnerships Manager (New South Wales)
🏢 Kinesso
📍 New South Wales